Job Title: Fashion Marketing & Business Development Manager Location: West Delhi, Delhi (On‑site only—no remote work) About Us: We are a bootstrapped, Delhi‑based sustainable women’s clothing startup focusing on eco‑friendly fabrics and ethically crafted designs. As a small team with a manufacturing unit of 15 workers, we aim to disrupt the market by offering limited‑edition, premium ethnic wear that appeals to boutiques, corporates, and discerning end customers. We are looking for a passionate, hands‑on marketer to build our brand presence, drive pre‑orders, and establish strategic partnerships. Key Responsibilities: B2B Sales & Pre‑Orders Identify, prospect, and onboard multi-brand boutiques, retail stores, and corporate partners (e.g., corporate gifting, employee‑apparel tie‑ups). Drive pre‑order campaigns to secure advance bookings for each new collection, managing order intake, follow‑up, and coordination with production. Negotiate pricing, payment terms, lead times, and MOQ (minimum order quantities) to ensure profitability and on‑time deliveries. Brand Positioning & Marketing Collateral Collaborate with the in‑house fashion designer to create compelling lookbooks, line sheets, and pitch decks tailored for boutique buyers and corporate clients. Oversee graphic layout, photography coordination, and content that highlights our sustainability story, quality craftsmanship, and price‑value proposition. Event Planning & Execution Plan and manage small‑scale exhibitions, trunk shows, and showroom events in Delhi (venue sourcing, vendor coordination, invites, PR outreach). Coordinate participation in selected fashion shows, pop‑up events, or trade fairs—handling logistics, sample styling, and on‑ground representation. Strategic Partnerships & PR Build and maintain relationships with boutique owners, retail chains, corporate procurement heads, and fashion influencers (for B2B storytelling). Liaise with local fashion publications or digital platforms for coverage, focusing on our sustainability angle. Performance Tracking & Reporting Develop simple but effective sales tracking systems (e.g., monthly pre‑order targets, conversion metrics, boutique performance). Report directly to the Founder with insights on what’s working, pipeline health, and next‑quarter strategy. Requirements: Experience: 3–4 years in a mid‑level marketing or business development role within the fashion and lifestyle industry (ideally with exposure to B2B sales and wholesale). Proven track record of securing pre‑orders or bulk orders for a fashion label, boutique, or brand. Hands‑on involvement in at least one fashion event/exhibition/trunk show (end‑to‑end coordination). Proven track record in business development and client relationship management Strong understanding of the fashion retail landscape Experience with both B2B and B2C marketing strategies Excellent communication and presentation skills Creative mindset with strong aesthetic sense Skills & Attributes: Strong relationship‑building skills, comfortable cold‑calling and in‑person pitches. Excellent written and verbal communication in English; ability to craft persuasive sales materials. Organized project‑management mindset: able to juggle multiple lead pipelines, production timelines, and event deadlines simultaneously. Creative flair and an eye for brand aesthetics (to work well with designers on lookbooks). Self‑motivated, resourceful, adaptable used to wearing many hats in a small startup environment. Familiarity with CRM tools or willingness to implement simple tracking systems (e.g., Excel, Google Sheets). Education: Master's degree in Fashion Marketing, Business, or a related field. (Equivalent experience in the industry will also be considered.) Availability: Must be available to join within one month of offer acceptance. This is an on‑site, full‑time role based in Delhi (no remote work option). Compensation & Benefits: Fixed Salary: ₹5,00,000 – ₹6,00,000 per annum (CTC), commensurate with experience. Performance Incentives: Quarterly bonuses tied to pre‑order revenue targets and partnership acquisitions Additional Perks: Opportunity to grow into a senior leadership role as the company scales. Experience in a truly sustainable, ethical fashion venture with clear social impact. Exposure to end‑to‑end product lifecycle—from design to manufacturing—giving holistic industry experience. How to Apply: Please send your resume, a brief cover letter (highlighting relevant B2B fashion marketing achievements), and a link or PDF of any previous lookbooks, event campaigns, or pitch decks you’ve created to info@anikrriti.com with the subject line: “Fashion Marketing & Business Development Manager Application – [Your Name]” We will be scheduling first‑round interviews the week of June 10, 2025, so please confirm your availability. Only candidates who can join on‑site in Delhi within four weeks of offer will be considered. Why Join Us? You’ll be the first dedicated marketer in a bootstrapped, fast‑growing sustainable brand—your work will directly influence sales, partnerships, and brand perception. You’ll collaborate closely with the Founder and design team, gaining real ownership over campaigns, strategy, and growth milestones. You will help scale a truly purpose‑driven fashion label that prioritizes eco‑friendly fabrics, local artisans, and ethical production practices. If you’re a driven, relationship‑focused fashion marketing professional who thrives in a lean, mission‑driven environment—and you can start within a month—this is the perfect opportunity to build something meaningful from the ground up. We look forward to seeing how you can help us take Anikrriti to the next level. Show more Show less
