Marketing Lead

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Job Summary:

Brand Marketing Head

Key Responsibilities:

1. Brand Strategy & Positioning

• Define and refine the brand’s positioning, personality, and communication tone in line with market trends and customer expectations.
• Develop long-term brand growth plans to strengthen awareness, recall, and equity in the premium menswear segment.
• Lead the execution of seasonal brand campaigns across digital, print, outdoor, and in-store media.

2. Marketing Planning & Execution

• Create and execute integrated marketing calendars aligned with product drops, seasons, and key brand moments.
• Manage end-to-end campaign development – concept, creative brief, content, media planning, execution, and performance tracking.
• Coordinate with creative agencies, content teams, stylists, and photographers to develop best-in-class assets.

3. Digital & Performance Marketing

• Partner with digital marketing teams to drive ROI-focused campaigns across paid social, search, and display channels.
• Oversee influencer marketing, content partnerships, and social media strategy to build brand advocacy and online presence.
• Monitor customer engagement and optimize campaigns based on insights and analytics.

4. Retail & Visual Merchandising Support

• Collaborate with retail and VM teams to ensure brand consistency across store environments, POPs, and window displays.
• Plan and execute localized retail activations and launch events in high-performing regions or flagship stores.

5. PR, Events & Collaborations

• Build strong relationships with media, stylists, and fashion editors to drive earned coverage.
• Identify and manage high-impact brand collaborations, sponsorships, and events aligned with brand ethos.

6. Market & Consumer Insights

• Conduct competitor benchmarking and trend analysis regularly.
• Lead consumer research initiatives to refine targeting, pricing, and messaging strategies.

Key Requirements:

• Master’s degree or equivalent in Marketing, Fashion Management, or Business Administration.
• 10–15 years of progressive experience in fashion, lifestyle, or premium consumer goods.
• Proven track record of leading brand marketing for a premium or luxury brand (menswear preferred).
• Deep understanding of fashion trends, luxury positioning, and customer psychographics.
• Strong creative sensibility with data-driven decision-making skills.
• Experience in managing cross-functional teams, agencies, and large-scale budgets.
• Excellent communication, stakeholder management, and leadership abilities.