Marketing Lead

4 - 8 years

11 - 15 Lacs

rohtak

Posted:Just now| Platform:

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Skills Required

digital marketing email marketing advertising analysis research brand management product marketing search engine optimization campaigns search engine marketing social media marketing google analytics sem seo developing marketing strategies

Work Mode

Work from Office

Job Type

Full Time

Job Description

PW is looking for Marketing Lead to join our dynamic team and embark on a rewarding career journey

Strategic Planning: Develop marketing strategies and plans aligned with the organization's business objectives
This includes identifying target markets, setting goals, and establishing key performance indicators (KPIs)
Team Management: Lead and manage a team of marketing professionals, including content creators, designers, digital marketers, and other specialists
Provide guidance, set priorities, and monitor performance
Market Research: Conduct market research to understand customer needs, industry trends, and competitor activities
Use data and insights to inform marketing strategies
Brand Management: Ensure consistent brand messaging and presentation across all marketing materials and campaigns
Develop and maintain the organization's brand identity
Product Marketing: Develop and execute product marketing strategies, including pricing, positioning, and promotion, to drive sales and market share
Content Strategy: Create and oversee content marketing strategies, including content creation, distribution, and management across various platforms and channels
Digital Marketing: Oversee online marketing efforts, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, email marketing, and other digital marketing activities
Advertising and Promotion: Plan and execute advertising campaigns, promotional events, and marketing initiatives to reach and engage the target audience
Marketing Analytics: Monitor marketing performance through data analysis, track KPIs, and adjust strategies based on results
Utilize tools like Google Analytics, marketing automation platforms, and CRM systems

Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

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