Marketing Lead

Role: B2B Growth Lead

Location:

Reporting to:

Role Overview:

B2B marketing, events, Demand generation, conferences, social media, content, and PR.

frugal marketing expertise,

Success Metrics:

• Deliver

  5%

  QoQ

  qualified lead growth
• Generate

  4X

  pipeline vs. marketing spend
• Drive brand presence through

  20+ events

  /year
• Increase digital engagement (website & social) by

  40%

• Demonstrate cost-efficient ROI through frugal marketing practices

Key Responsibilities:

• Marketing Strategy:

  Plan and execute B2B marketing aligned with revenue goals, leveraging frugal marketing for maximum impact.

• Demand Generation:

  Design and run digital/offline campaigns to fuel pipeline growth.

• Brand & Communication:

  Drive brand positioning, content, social media, and PR for visibility and thought leadership.

• Events & Partnerships:

  Lead conferences and partnerships to enhance engagement and conversions.

• Analytics & ROI:

  Track KPIs, optimize spend, and deliver actionable performance insights.

Key Requirements:

• Experience:

  3–6 years in B2B marketing, preferably in SaaS, healthtech, or enterprise solutions.

• Proven Track Record:

  Demonstrated success in designing and executing marketing strategies that drive measurable revenue growth.

• Frugal Marketing Mindset:

  Proven frugal marketing mindset, achieving high impact with limited budgets, leveraging creativity, data, and partnerships to achieve outsized results.

• Leadership Skills:

  Ability to lead cross-functional marketing teams and collaborate effectively with sales and product teams.

• Expertise:

  Strong background in Demand generation, content marketing, Affiliate marketing, events, and PR.

• Communication Skills:

  Exceptional written, verbal, and presentation skills.

• Analytical Mindset:

  Proficiency in marketing analytics, CRM tools, and campaign performance optimization.

Why Join ekincare

At ekincare, we are not just building a product — we are redefining how India experiences corporate healthcare. This is an opportunity for high-caliber professionals who want to create meaningful impact at scale and fast-track their careers.

• Be part of a winner

  – A Series B-funded, high-growth startup with patented technology, trusted by 1000+ companies across industries.

• Shape the future of health-tech

  – Work on cutting-edge solutions in one of the fastest-growing domains.

• High-impact role

  – Direct exposure to top management, influencing strategy and outcomes.
• Thriving in a

  dynamic, flat-hierarchy environment

  with a

  “fast fail, fast learn” culture

  that empowers experimentation and rapid iteration.

• Career acceleration

  – ESOPs, attractive performance-based incentives, and the possibility of multiple promotions within a year.

• Empowered environment

  – Dynamic startup culture, flat hierarchy, and a “fast fail, fast learn” approach.

• Holistic growth

  – 360-degree appraisal process and learning opportunities beyond your function.

• Well-being matters

  – Comprehensive medical benefits and fitness perks, including gym, yoga, Zumba, and more.

If you are serious about your career and ready to operate at the top of your game, ekincare is where you belong.