Marketing Lead

Marketing Lead (Full-Time)

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Role Overview

Marketing Lead

Key Responsibilities

1. Social Media & Digital Marketing

• Develop and execute strategies for

  Facebook, Instagram, YouTube, LinkedIn, Twitter, Reddit

  , and other platforms.
• Create engaging

  reels, videos, and stories

  that connect emotionally with audiences.
• Manage influencer and community collaborations to expand reach and credibility.

2. Content Marketing & Creative Development

• Lead the creation of content (blogs, brochures, newsletters, videos, presentations).
• Build content that resonates with

  NRIs, HNIs, senior citizens, and spiritual/travel enthusiasts

  .
• Ensure empathetic, customer-first messaging in every communication.

3. Campaigns & Influential Marketing

• Design and execute digital and offline campaigns tailored to different customer categories.
• Partner with

  residential societies, real estate groups, travel networks, and cultural/spiritual communities

  for brand-building activities.
• Plan

  influential marketing initiatives

  to engage key opinion leaders and community influencers.

4. YouTube & Video Strategy

• Create and grow a strong presence on YouTube with travel, spiritual, and customer engagement stories.
• Oversee end-to-end production of videos highlighting brand values and customer journeys.
• Optimize for audience engagement, retention, and subscriber growth.

5. Customer & Partnership Engagement

• Build empathetic engagement strategies tailored for NRIs, HNIs, and senior citizens.
• Understand and address the needs of

  devotees, spiritual travelers, and culturally inclined audiences

  .
• Create on-ground collaborations with residential communities, real estate developers, and travel partners.
• Foster long-term customer trust through

  influential, experience-driven marketing

  .

Expected Outcomes / KPIs

• Steady growth in

  social media followers and engagement

  across all platforms.
• Strong

  partnership pipeline

  with residential societies, travel networks, and cultural communities.
• Minimum

  2 impactful campaigns per quarter

  (digital + on-ground).
• YouTube subscriber base and video engagement growing month-on-month.
• Measurable improvement in

  customer trust, satisfaction, and community presence

  .

Requirements

• 5–8 years of proven experience in

  digital & experiential marketing

  .
• Strong understanding of

  customer psychology

  across segments like NRIs, HNIs, senior citizens, and devotees.
• Experience in

  partnership development

  (residential societies, real estate, travel networks).
• Background in

  spiritual/travel marketing

  will be a strong advantage.
• Expertise in

  social media, influencer collaborations, and campaign execution

  .
• Excellent communication, empathetic engagement skills, and ability to build community connections.
• Strong leadership and project management abilities to deliver end-to-end initiatives.

strategic marketing expertise with empathy, customer understanding, and community partnerships