Marketing Lead

• The role involves 40% - strategic marketing & business strategy, 30% - marketing operations (incl branding)
• Demand creation through active lead generation (Using Tools/Processes/Technology) followed by lead qualification MQL > SQL and tracking it through its lifecycle.
• The role is critical to drive improved market awareness, business growth, customer success and driving customer satisfaction.
• Ensure consistency and leverage of marketing activities with annual marleting plan and budget.
• Market research/reports, trend analysis, recommendations to the CEO
• Competitors analysis based on data, industry trends
• Business strategy formulation, improvise in line with the industry dynamics and monitor the execution
• Prepare business and strategy presentations for CEO
• Developing strategy story telling with strong visual communications.
• Represent the company / CEO at industry forums, seminars, drive thought leadership form top management.
• Support the GKSC strategic planning process, collaborate closely with the other functions, and align with key internal and external stakeholders.
• Implement the defined go-to-market strategies and tactics for new and existing products and services, leveraging global programs and activities.
• Create installed base marketing strategies and activities to ensure customer retention, reference-ability and solution penetration.
• Gather & analyze GKSC competitor information (financials, product range, value proposition & sales tactics) and use same to refine the go to market strategies and tactics for GKSC.
• Maximize synergy with the global shared services teams (digital experience & innovation, product marketing & strategy and corporate communications & brand) to ensure effectiveness and efficiency.
• Collaborate with the SCA marketing team on the preparation of digital campaigns to stimulate demand in selective vertical markets.
• Work with target partners on strategies and plans to increase revenues and market share.
• Brainstorm, conceptualize the planning to enhance the brand imagery, digital presence of the company in a most attractive visual communication form on all occasions.
• Form alliances, partnerships which are strategic for the business growth and ensures GKSCs presence at all strategic forums/channels/platforms.
• Monitor budget v/s expenses and ROI calculations
• Develop a strong pipeline of qualified leads. Build a strong process for lead and opportunity management.
• Enable salespeople with marketing assets to accelerate the customer buying journey and improve win rates.
• Drive digital-first strategy for demand generation.
• Product Portfolio Management & Communication
• Brand Awareness and Advocacy across multiple engagement platforms Job Responsibility

Qualification:

• B.E./B.Tech (Computer, E&TC, IT)
• MBA in Marketing (Advertising, Media, Mass Communication, or PR)

Experience:

Location:

Interested candidates may share their resume at: