Marketing Lead

Company Description:

Olystra Special Tools is a leading developer and manufacturer of special tools for all automobiles, dedicated to making vehicle servicing faster and safer. With over 30 years of experience, we supply tools to top auto-component and aggregate manufacturers in the industry.

Role Description:

We are seeking a dynamic and results-driven Marketing Lead to take complete ownership of our B2B lead generation through strategic marketing efforts. The ideal candidate will be responsible for planning, executing, and optimizing marketing initiatives to expand our reach and strengthen our brand presence in the automotive industry.

Key Skills & Requirements:

• Proven experience in

  B2B marketing and Demand generation

  .
• Strong knowledge of social media management, email marketing, website administration, PR, and event marketing.
• Creative thinker with excellent communication and presentation skills.
• Ability to work independently and take complete

  ownership of marketing deliverables

  .
• Proficiency in

  digital marketing tools, analytics

  , and CRM platforms will be an added advantage.
• Manage, and optimize

  SEO

  strategies to strengthen and maintain Olystra's website ranking.
• Plan, coordinate, and execute

  branding initiatives

  across digital and offline platforms.
• Conduct market research and competitive analysis to identify opportunities for new product lines.