Marketing Executive

This role is for one of the Weekday's clients

Marketing Executive

Social Media Marketing

Email Marketing

Requirements

Key Responsibilities

Social Media Marketing

• Plan, create, and manage engaging content across social media platforms such as LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
• Develop and execute monthly social media calendars aligned with brand guidelines and marketing objectives.
• Monitor social media performance metrics including reach, engagement, clicks, and conversions, and optimize content accordingly.
• Stay up to date with social media trends, platform updates, and best practices to continuously improve performance.
• Engage with the audience by responding to comments, messages, and mentions in a timely and professional manner.
• Collaborate with design and content teams to produce high-quality visuals, videos, and copy.
  

Email Marketing

• Plan and execute email marketing campaigns including newsletters, promotional emails, drip campaigns, and lifecycle communications.
• Build and manage email lists, ensuring data accuracy, segmentation, and compliance with email marketing regulations.
• Write compelling email copy with clear CTAs to improve open rates, click-through rates, and conversions.
• Analyze campaign performance using key metrics such as open rates, CTRs, bounce rates, and conversions, and implement improvements.
• Conduct A/B testing on subject lines, content, and layouts to optimize email performance.
  

Campaign Execution & Reporting

• Support end-to-end execution of digital marketing campaigns across social and email channels.
• Track, analyze, and report campaign performance, providing actionable insights and recommendations.
• Coordinate with cross-functional teams including sales, product, and leadership to ensure marketing alignment.
  

Required Skills & Qualifications

• 2-3 years of experience in digital marketing with a strong focus on Social Media Marketing and Email Marketing.
• Hands-on experience with social media management tools and email marketing platforms.
• Strong written and verbal communication skills with an eye for detail.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with the ability to manage multiple campaigns simultaneously.
• Basic understanding of branding, content marketing, and customer engagement strategies.
  

Preferred Qualifications

• Experience in B2B or B2C digital marketing environments.
• Familiarity with CRM tools and marketing automation platforms.
• Knowledge of basic graphic design tools or content creation workflows