Marketing Executive/ Senior Marketing Executive

We are seeking passionate and motivated individuals who are team players and problem-solvers. Candidates with prior experience in sales of pouch milk or FMCG products are preferred, but enthusiastic freshers with good local market knowledge may also apply.

Job Location:

• Malda
  
• Murshidabad
  
• North Dinajpur
  
• South Dinajpur
  
• Purba Midnapore
  
• Paschim Midnapore
  
• South Kolkata
  
• North Kolkata
  

Note:

Experience:

• 0 to 5 years
  
• Candidates with

  1 - 3 years

  of FMCG/Dairy sales experience will be preferred
• Freshers are welcome if highly motivated and knowledgeable about the local area
  

Key Responsibilities:

1. Sales & Revenue Generation

• Achieve daily, weekly, and monthly sales targets
  
• Increase pouch milk sales in general trade, modern trade & institutional channels
  

2. Market Development

• Identify and develop new markets, retailers, and distribution partners
  
• Ensure product availability and visibility across outlets
  

3. Distributor/Dealer Management

• Manage distributor operations: billing, stock, performance monitoring, collections
  
• Resolve distributor issues and ensure consistent supply chain
  

4. Retailer Engagement

• Conduct regular market visits to build strong relationships
  
• Promote offers, address complaints, and educate on product benefits
  

5. Promotions & Branding

• Execute trade schemes, sampling, and in-store branding
  
• Work with marketing team to distribute promotional material
  

6. Reporting & MIS

• Submit daily sales reports and competitor insights
  
• Maintain customer database and update on sales activities
  

Candidate Profile:

• Strong communication & interpersonal skills
  
• Good negotiation and convincing abilities
  
• Familiarity with local market and retail network
  
• Self-motivated and target-driven
  
• Comfortable using field reporting mobile apps

hr@coldrollicecream.com