Marketing Director

Do you enjoy developing business networks for market penetration?

Are you motivated by the opportunity to contribute to diverse elements of marketing?

About Our Team

About The Role

Responsibilities

• Developing and implementing marketing strategies for top-level portfolios to drive key metrics and align with company objectives.
• Ensuring portfolio marketing alignment across shows, maintaining consistency and leveraging synergies.
• Owning the total addressable market (TAM) and high-value visitor (HVV) processes for designated portfolios, ensuring targeted marketing efforts.
• Providing leadership in customer insights across the portfolio, enabling data-driven decision-making.
• Developing and maintaining customer journey standards across functional planning efforts, ensuring an optimal customer experience.
• Acting as a Practice Leader to advance portfolio marketing strategy in critical areas, including exhibitor marketing, brand and visitor marketing, meetings and conferences, account-based marketing, and voice of the customer.
• Foster a strong operational relationship with Global Marketing Functional Leads, and work with cross-functional stakeholders including Sales, Operations, Finance, Content, Marketing Technology, and Marketing Operations.
• Collaborating on the annualized portfolio plan and budgeting to align with business development directors. Manage the portfolio's budget effectively, analyzing financial data in partnership with MMs and MOps.
• Coordinating portfolio PR planning, brand development, organization and event brand strategy to position the business and portfolio in the market.
  

Requirements

• A minimum of 15-18 years’ experience with minimum 5-7 years in a senior marketing role or leadership role managing marketing teams or function
• Extensive knowledge of modern marketing practices and industry trends.
• Strong strategic planning and analytical skills.
• Ability to manage cross-functional teams and projects.
• Expertise in customer insight processes and data analysis.
• Proficiency in marketing technology and operations.
• Strong People Leadership skills to develop a high performing team of talents
• Strong communicator with a solutioning mindset and ability manage stakeholders in a matrix environment
  

Work in a way that works for you

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
  

Working for you

Benefits

• Comprehensive Health Insurance: Covers you, your immediate family, and parents.
• Enhanced Health Insurance Options: Competitive rates negotiated by the company.
• Group Life Insurance: Ensuring financial security for your loved ones.
• Group Accident Insurance: Extra protection for accidental death and permanent disablement.
• Flexible Working Arrangement: Achieve a harmonious work-life balance.
• Employee Assistance Program: Access support for personal and work-related challenges.
• Medical Screening: Your well-being is a top priority.
• Modern Family Benefits: Maternity, paternity, and adoption support.
• Long-Service Awards: Recognizing dedication and commitment.
• New Baby Gift: Celebrating the joy of parenthood.
• Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.
• Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.
• Free Transport pick up and drop from the home -office - home (applies in Chennai)
  

About The Business