Marketing Content Specialist

About the Company

Fretron is India’s leading cloud-based collaborative Transport Management System (TMS), revolutionizing logistics since 2017! We’re a pioneering B2B SaaS platform transforming logistics operations for industries like Manufacturing and Retail. Our robust platform supports industry leaders such as Jubilant Foods, Jindal, V-Mart Retail, BigBasket, Exide Industries, Century Ply, and Shyam Steel by offering end-to-end automation and real-time monitoring. For more details, visit www.fretron.com.

About the Role

You’ll own the end‑to‑end content lifecycle for our ABM initiatives—researching target accounts, crafting resonant assets, and measuring impact to drive pipeline growth.

Develop and manage content calendar including white papers, case studies, blogs, videos, and interactive assets. Align content themes with buyer pain points, sales funnel stages, and cross-sell/upsell opportunities.

Responsibilities

• Write and edit long-form content (white papers, case studies) and short-form assets (blogs, social copy, email snippets).
• Leverage AI for strategic, high-quality and faster output.
• Script videos and manage external production partners to create high-impact visual storytelling.
• Optimize all content for GEO and SEO through keyword research and strategic use of AI.
• Distribute content across email nurture programs, social media, and paid channels to maximize reach and engagement.
• Define and track content KPIs such as downloads, engagement time, lead quality, and SQL conversion rate.
• Run A/B tests on content formats and topics to improve engagement and accelerate pipeline velocity.

Qualifications

• 4+ years in B2B content marketing, with proven success in an ABM or enterprise‑SaaS environment.
• Exceptional writing, storytelling, and editorial skills—able to translate complex concepts into clear, persuasive narratives.
• AI savvy- leverages AI tools for delivering faster and high-quality research and content output.
• Experience with marketing automation platforms (HubSpot, Marketo) and SEO tools (Ahrefs, SEMrush).
• Strong analytical mindset; comfortable with dashboards, attribution, and A/B testing.
• Excellent collaboration and project management skills, with a knack for driving cross‑functional alignment.

Pay range and compensation package: Upto 10.00LPA