Marketing Content Specialist

As a Content Strategy Lead at the company, you will be responsible for developing and executing content strategies to enhance brand awareness, engagement, and customer acquisition. **Key Responsibilities:** - Develop and implement a content strategy aligned with company objectives, target audience, and brand guidelines. - Lead content creation across various platforms such as blogs, videos, interviews, etc. - Ensure the publication of engaging and SEO-friendly content including articles, blog posts, website copy, social media posts, and email newsletters. - Collaborate with cross-functional teams to create content supporting product launches, branding, customer engagement, and thought leadership. - Maintain consistency with brand guidelines, tone of voice, and SEO best practices for optimal reach and engagement. - Conduct research on industry trends, market insights, and competitor analysis for content development and identifying opportunities. - Keep abreast of industry best practices, emerging trends, and evolving content formats to enhance content marketing initiatives continually. **Qualifications Required:** - 5-8 years of experience in content creation and content strategy, preferably in the financial services or BFSI industry. - Excellent written and verbal communication skills to craft compelling content for diverse audience segments. - Creative thinking ability and passion for storytelling with strong project management skills to handle multiple content initiatives simultaneously and deliver results promptly.,