Marketing Consultant

Job Title:

Location:

Reports To:

Function:

Role Overview

The Marketing Consultant – Industry Verticals will play a pivotal role in driving market penetration, brand positioning, and business growth for their assigned sector. This role demands an enterprising and well-rounded marketer who can define sector opportunities, restate value propositions, and drive integrated marketing initiatives that deliver tangible results in client acquisition, wallet share, and profitability.

The consultant will act as a bridge between business strategy and marketing execution — collaborating with Sales, Finance, and Group Marketing to build the sector’s identity, visibility, and revenue outcomes and also close deals where possible.

Key Responsibilities

1. Sectoral Market Leadership

• Study and analyse the assigned industry sector to define its market opportunity for the Group.
• Identify target companies, emerging trends, and competitor activities to inform marketing and sales strategies.
• Build strong sectoral identity and positioning in line with CIELHR’s overall brand.

2. Value Proposition and Offerings

• Restate and tailor CIELHR’s value proposition for the assigned sector for all the Offerings of CIELGroup brands (CIELHR, MAFoi, Jombay, Thomas Assessments, Vibrant, Courseplay, HFactor etc.)
• Position all products and services — HR, Recruitment, Staffing, Consulting, and allied offerings — to address sector-specific needs.
• Collaborate with the Vertical Head and Sales team to align on pricing, placement, and packaging of offerings.

3. Market Penetration & Business Enablement

• Drive initiatives to increase client acquisition and deepen engagement within existing accounts.
• Lead cross-selling efforts across all CIELHR platforms and services to improve wallet share.
• Focus on enhancing profitability through strategic marketing interventions.

4. Marketing Execution

• Work with Group Marketing to develop sector-specific collaterals, digital campaigns, and communication assets.
• Coordinate social media, webinars, podcasts, events, PR, and sponsorships to enhance visibility.
• Prepare and circulate a

  Weekly Newsletter

  capturing key developments in the sector — new projects, policy changes, major appointments, etc.

5. Collaboration & Cross-Functional Integration

• Partner closely with Sales teams to redefine focus areas, refine go-to-market approaches, and strengthen lead quality.
• Collaborate with the Financial Analysis team to review sectoral performance, revenue contribution, and profitability metrics.
• Engage with Marketing, Product, and Delivery teams to ensure aligned and impactful campaigns.

6. Direct Sales

• Where opportunities are available, should go ahead and close the deal without waiting to pass the lead
• Should be comfortable going out and meeting the clients

Performance Metrics

• Growth in

  Gross Profit (GP)

  and

  Margins

  from the assigned sector.
• Number of

  new client acquisitions

  .
• Depth of penetration – increased

  market share

  and multi-service adoption.
• Quality and impact of sectoral marketing initiatives.
• Timely and insightful

  Weekly Newsletters

  and market intelligence reports.

Profile Requirements

Skills & Competencies:

• Strong understanding of

  market research

  ,

  competitive analysis

  , and

  go-to-market strategy

  .
• Excellent

  stakeholder management

  and

  cross-functional collaboration

  skills.
• Strong content creation and communication capabilities.
• Analytical mindset with a focus on

  ROI-driven marketing

  .
• Self-starter, highly organised, and willing to work on-site with the Vertical Head.

Education:

• MBA/PGDM in Marketing, Business, or related field preferred.(L4)

Experience (Preferred):

• Experience in

  B2B Marketing, Sectoral Marketing, or Enterprise Business Development

  , ideally within HR, Consulting, or Service industries.
• Proven experience in

  integrated marketing

  (digital + offline) and sector-focused campaigns.
• Preferred 1-5 years

Work Environment

• Work Mode:

  On-site preferred/Hybrid (ideally same location as Vertical Head)

• Travel:

  As required for market immersion, client events, and industry networking.

sectoral marketing leader