Marketing Consultant

Marketing Consultant – Partnership Program

Location : Bangalore

Education

Job purpose:

Marketing Consultant – Partnership Program

Job Requirement:

• Overall experience of 2+ years with experience in sales
• Proven experience in Franchise Marketing or Key Account Management or in a similar role
• Creative mindset with the ability to develop innovative and effective marketing campaigns
• Strong project management skills, with the ability to multitask and meet deadlines
• Excellent communication and interpersonal skills
• Strong ability to strategize and drive to execution at scale
• Structural problem-solving abilities while dealing with uncertainty in the current world environment

Job Requirements

Key Responsibilities

• Marketing Activations: Develop and implement comprehensive retail marketing strategies & activations to drive store traffic and sales.
• Act as the primary liaison for all partner customer requests related to product or marketing functions ensuring their needs are understood and addressed in timebound manner.
• Develop deep understanding of consumer behavior at a micro level in store to feed to the brand partnership team and technical training team.
• Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns BTL(below-the-line) & hyperlocal digital marketing initiatives for partner shops.
• Ensure brand consistency and enhance overall customer experience with the program
• Performance Analysis: Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
• Own the marketing calendar & budgets for ZEISS business partnership program collaborating with Brand team, Trade marketing & Partnership Sales teams.