Marketing Communications Specialist

Role Description

Role Summary

Marketing & Communication Manager

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute

  annual marketing plans

  for banquet halls and catering services.
• Identify

  target markets,

  including weddings, corporate events, and social gatherings.
• Plan

  seasonal and festive marketing campaigns

  to maximize bookings.
• Monitor market trends, competitor activities, and identify areas for growth.

Branding & Positioning

• Build a

  strong brand identity

  for banquet and catering verticals.
• Ensure all communication materials (brochures, menus, pitch decks, social media) align with brand guidelines.
• Work on

  USP positioning

  to stand out from competitors in the wedding and events industry.

Digital Marketing & Social Media

• Create and manage digital marketing campaigns across

  social media, Google Ads, SEO, and paid platforms

  .
• Develop engaging content showcasing

  venues, catering menus, live events, and customer testimonials

  .
• Manage social media calendars, monitor analytics, and optimize content for better engagement.
• Collaborate with the creative team for

  photo shoots and video shoots

  of events and setups.

Communication & PR

• Draft press releases, blogs, and content for websites and newsletters.
• Liaise with

  local media, influencers, and wedding blogs

  for brand visibility.
• Handle

  internal communication

  for team updates and client feedback.

Sales Support & Collaboration

• Support the banquet sales team with

  marketing collaterals and pitch materials

  .
• Prepare

  proposals, presentations, and customized packages

  for high-value clients.
• Work closely with the

  events and catering team

  to deliver a seamless guest experience.

Reporting & Analytics

• Track performance metrics for all marketing campaigns.
• Generate weekly and monthly reports on leads, bookings, revenue contribution, and ROI.
• Suggest data-driven improvements to optimize marketing spend.