Marketing Automation Specialist

Key Responsibilities:

• Hubspot/Marketo Administration:

o Manage and maintain the Hubspot/Marketo instance, ensuring data integrity and optimal performance.

o Configure and troubleshoot Hubspot/Marketing tools, including CRM, marketing automation, and reporting features.

• Mergers and Acquisitions:

o Fully scope the Hubspot / Marketo instance of acquired companies

o Document all Hubspot / Marketo - related processes for new acquisitions

o Provide insight into possible migration/integration of Hubspot / Marketo instances and identify areas of opportunity.

Lead Nurturing Optimization:

o Develop and implement lead nurturing strategies to improve conversion rates and customer

engagement.

o Analyze the effectiveness of existing nurturing campaigns and make data-driven recommendations for enhancements.

• Cross-Functional Collaboration:

o Work closely with marketing, sales, and product teams to align strategies and ensure seam-

less execution of campaigns.

o Communicate insights and updates to stakeholders, ensuring alignment on goals and objectives.

• Reporting & Analysis:

o Monitor and analyze key performance metrics to assess the success of automation initiatives.

o Prepare regular reports and presentations for management, highlighting insights and action-

able recommendations.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.

• 3+ years of experience with Hubspot / Marketo or similar marketing automation platforms.

• Proven experience in lead nurturing strategies and campaign optimization.

• Strong analytical skills with the ability to interpret data and derive actionable insights.

• Excellent communication skills.