Posted:1 day ago|
Platform:
On-site
Full Time
Key Responsibilities:
• Hubspot/Marketo Administration:
o Manage and maintain the Hubspot/Marketo instance, ensuring data integrity and optimal performance.
o Configure and troubleshoot Hubspot/Marketing tools, including CRM, marketing automation, and reporting features.
• Mergers and Acquisitions:
o Fully scope the Hubspot / Marketo instance of acquired companies
o Document all Hubspot / Marketo - related processes for new acquisitions
o Provide insight into possible migration/integration of Hubspot / Marketo instances and identify areas of opportunity.
Lead Nurturing Optimization:
o Develop and implement lead nurturing strategies to improve conversion rates and customer
engagement.
o Analyze the effectiveness of existing nurturing campaigns and make data-driven recommendations for enhancements.
• Cross-Functional Collaboration:
o Work closely with marketing, sales, and product teams to align strategies and ensure seam-
less execution of campaigns.
o Communicate insights and updates to stakeholders, ensuring alignment on goals and objectives.
• Reporting & Analysis:
o Monitor and analyze key performance metrics to assess the success of automation initiatives.
o Prepare regular reports and presentations for management, highlighting insights and action-
able recommendations.
Qualifications:
• Bachelor’s degree in marketing, Business, or a related field.
• 3+ years of experience with Hubspot / Marketo or similar marketing automation platforms.
• Proven experience in lead nurturing strategies and campaign optimization.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication skills.
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