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Marketing Automation Specialist

Marketing Automation Specialist

Digital

0 years

0 Lacs

bengaluru karnataka india

Posted:2 days ago| Platform:

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Skills Required

marketing automation support management pipeline marketo salesforce sql reports data governance compliance integration crm communication collaboration

Work Mode

Remote

Job Type

Contractual

Job Description

We are seeking a

Marketing Automation Specialist (Contract, Remote)

to support our APAC marketing operations. The ideal candidate will have hands-on expertise in

Marketo

and

Salesforce

, with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless automation, efficient pipeline conversion, and scalable marketing operations.

Requirements

RESPONSIBILITIES

Manage and optimize Marketo and Salesforce workflows to support campaign execution and reporting
Build, monitor, and improve lead lifecycle processes, including MQL-SQL pipeline conversion
Collaborate with regional marketing teams across APAC to align automation processes with business goals
Develop dashboards and reports to track campaign performance and lead funnel metrics
Ensure data accuracy, governance, and compliance across marketing systems
Support integration between marketing automation tools, CRM, and other platforms as required

Requirements

Proven experience with Marketo and Salesforce in a marketing automation capacity
Strong understanding of demand generation and lead lifecycle management
Experience working with APAC or global teams across multiple time zones
Analytical mindset with the ability to translate data into actionable insights
Strong communication and collaboration skills, with a detail-oriented approach
Agency or in-house background in B2B marketing operations is a plus

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