Role Description This is a full-time on-site role for a Marketing Automation Specialist located in Chennai. The Marketing Automation Specialist will be responsible for developing, implementing, and optimizing marketing automation campaigns to generate leads and enhance customer engagement. Day-to-day tasks include setting up email campaigns, managing customer segmentation, analyzing campaign performance through web analytics, and collaborating with the marketing team to improve marketing strategies. Qualifications Proficiency in Marketing Automation and Lead Generation Strong skills in Marketing and Marketing Analytics Experience with Web Analytics tools Excellent analytical and problem-solving abilities Strong communication and teamwork skills Ability to work on-site in Chennai Bachelor's degree in Marketing, Business, or a related field Experience in AI or technology sectors is a plus