Marketing Automation Lead- Marketo

Company Overview:

NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.

About the role:

The Marketing Automation Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the strategy, design, testing, execution, maintenance and reporting of marketing campaigns within the Marketo platform and its automation tools.

Key Responsibilities:

• Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Responsibilities will include the strategy, execution and maintenance of:
• Flow builds / campaigns
• Email campaigns
• Landing page
• Forms
• List/data management.
• Strategize and execute best-in-class Marketo programs in support of the buyer journey, including demand generation, pipeline acceleration, etc.
• Implementing lead scoring and nurturing strategies to qualify leads and guide them through the sales funnel.
• Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch
• Marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
• Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL/CAN-SPAM
• Ensuring seamless integration between marketing automation systems and customer relationship management (CRM) platforms

Qualifications:

• Bachelor’s or Master’s degree in Marketing with over 5 years of experience in marketing automation or marketing operations
• Minimum 2 years of experience using Marketo, preferably Marketo certified
• Knowledge of multiple aspects of email marketing including dynamic program implementation, template coding, analysis, legislation, authentication and sender reputation systems, deliverability, and general industry trends and metrics
• Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media, as it relates to marketing automation
• Functional knowledge of tools integrating with Marketo such as: Adobe Audience Manager, Adobe Target, Salesforce, etc.
• Self-starter and leader who is highly accountable and communicative
• Excellence in written and oral communications; strong presentation skills; highly organized with strong attention to detail
• Be able to work under a fast paced, deadline focused environment and manage multiple projects across more than one client and/or group
• Prior experience of working with MS Dynamics 365 would be a plus

Why Join Us:

• Opportunity to work with a high-performing team in a dynamic and growing company.
• Attractive compensation package with performance-based incentives.
• A collaborative and innovative work environment that encourages professional growth.