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Marketing Automation Lead- Marketo

Marketing Automation Lead- Marketo

Netcom Learning

5 - 10 years

7 - 12 Lacs

Kolkata Mumbai New Delhi Hyderabad Pune Chennai Bengaluru

Posted:3 days ago| Platform:

Apply

Skills Required

Data management Email marketing HP data protector Coding Marketing operations Adobe Digital marketing CRM Salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Company Overview:

NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in todays rapidly changing technology landscape.

About the role:

The Marketing Automation Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the strategy, design, testing, execution, maintenance and reporting of marketing campaigns within the Marketo platform and its automation tools.

Key Responsibilities:

Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Responsibilities will include the strategy, execution and maintenance of:
Flow builds / campaigns
Email campaigns
Landing page
Forms
List/data management.
Strategize and execute best-in-class Marketo programs in support of the buyer journey, including demand generation, pipeline acceleration, etc.
Implementing lead scoring and nurturing strategies to qualify leads and guide them through the sales funnel.
Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch
Marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL/CAN-SPAM
Ensuring seamless integration between marketing automation systems and customer relationship management (CRM) platforms

Qualifications:

Bachelor s or Master s degree in Marketing with over 5 years of experience in marketing automation or marketing operations
Minimum 2 years of experience using Marketo, preferably Marketo certified
Knowledge of multiple aspects of email marketing including dynamic program implementation, template coding, analysis, legislation, authentication and sender reputation systems, deliverability, and general industry trends and metrics
Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media, as it relates to marketing automation
Functional knowledge of tools integrating with Marketo such as: Adobe Audience Manager, Adobe Target, Salesforce, etc.
Self-starter and leader who is highly accountable and communicative
Excellence in written and oral communications; strong presentation skills; highly organized with strong attention to detail
Be able to work under a fast paced, deadline focused environment and manage multiple projects across more than one client and/or group
Prior experience of working with MS Dynamics 365 would be a plus

Why Join Us:

Opportunity to work with a high-performing team in a dynamic and growing company.
Attractive compensation package with performance-based incentives.
A collaborative and innovative work environment that encourages professional growth.

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Marketing Automation Lead- Marketo