1 - 3 years

2 - 3 Lacs

Posted:12 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities

  • Manage and optimize CRM systems, ensuring effective customer segmentation and communications.
  • Testing of the delivered CRM functionalities from business perspective
  • Collating all reported issues from the business side & prioritising them accordingly with the tech team.
  • Setup of New CRM instance for every new onboarding keeping business requirements of the client in view
  • Develop and execute lead nurturing campaigns using email, WhatsApp, and push notifications.
  • Activate, track, and follow leads through the sales funnel.
  • Plan, execute, and analyze email marketing campaigns.
  • Design and implement push notification strategies to drive customer engagement.
  • Oversee WhatsApp marketing initiatives and automated workflows.
  • Prepare regular reports on campaign performance and customer engagement.
  • Collaborate with sales and marketing teams for cohesive campaigns.
  • Maintain CRM data accuracy and perform regular audits.
  • Stay updated on the latest CRM and marketing trends.
  • Troubleshoot and support CRM tech issues internally.

Required Skills & Qualifications

  • Bachelors degree in Business, Marketing, IT, or related field.
  • 1–2 years’ experience in CRM management and digital marketing.
  • Familiarity with major CRM platforms and marketing automation tools.
  • Proven ability in email, WhatsApp, and push notification marketing.
  • Analytical skills for campaign reporting.
  • Good communication and cross-functional collaboration skills.
  • Basic knowledge of HTML and integration tools is a plus.
  • Eager to learn and adapt to CRM technology and marketing trends.

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