Marketing Associate

About Nat Habit

At Nat Habit, we’re on a mission to make natural living a HABIT. We bring customers freshly made, 100% natural beauty and wellness products inspired by Ayurvedic traditions. Everything is handcrafted in our Ayurvedic kitchens using real ingredients including milk, grains, herbs, fruits, and flowers without any chemicals or preservatives. We serve Fresh Ayurveda, every single day.

Backed by leading institutional investors, we’re a fast-scaling D2C brand led by a passionate team with strong startup DNA.

Position Overview

Marketing Associate

acquisition, sampling, cross-sell, retention, channel partnerships

brand-led growth marketing

Key Responsibilities

Brand-Led Growth & Cross-Sell

• Assist in planning and executing large-scale

  sampling programs

  for cross-sell, new user acquisition, and retention across D2C, Amazon, Myntra, FirstCry, Instamart, etc.
• Support

  brand storytelling

  in initiatives like collectible postcards, habit-building flyers, ingredient-based creatives, and more.
• Work on building differentiated

  acquisition journeys

  via content, influencer, and commerce channel tie-ups.

Performance x Brand Projects

• Coordinate with design, media, and category teams to create brand-aligned communication for

  retargeting ads

  , emailers, landing pages, and product bundles.
• Support

  marketing cost and ROI improvement projects

  through cohort-based campaign fixes and conversion communication revamps.
• Track and report performance of all campaigns using brand lenses (e.g. message consistency, creative recall, cohort stickiness).

New Channel & Experimentation Support

• Assist in launching experimental brand initiatives across new platforms and channels (e.g. postcard collectibles, WhatsApp journeys, affiliate campaigns, community voting modules, etc.).
• Contribute to cross-platform campaign execution- quick-commerce, marketplaces, D2C.

Project Management

• Maintain trackers, update reports, and ensure seamless coordination across internal and external teams (creative, ops, performance, channel partners).
• Assist in campaign planning calendars and post-campaign reporting decks.

Skills & Qualifications

• Bachelor’s or Master’s degree (1–3 years of experience)
• Interest in both

  brand marketing

  and

  performance thinking

• Strong understanding of consumer psychology and creative storytelling
• Analytical mindset with basic proficiency in Excel/Google Sheets; comfort with performance metrics a bonus
• Highly organized with strong ownership and bias for execution
• Collaborative, curious, and willing to experiment and learn

Location

Website

Instagram