Marketing Associate

Job Description

Company Description Healthpoint Ventures is committed to driving healthcare innovation through strategic collaboration with providers, payers, and stakeholders. We harness the power of artificial intelligence to optimise care delivery and operational efficiency. Our seasoned global team specialises in AI product development and technology, offering tailored solutions to address unique healthcare challenges. From enhancing clinical decision-making to pioneering new models of care, we provide comprehensive AI strategy and implementation services. Join us in transforming healthcare for a healthier tomorrow through the transformative potential of AI. Role Description We are seeking a motivated and detail-oriented Marketing Associate to join our team. The ideal candidate will have a minimum of 2 years of experience and a proven track record of delivering valuable insights and solutions. You will play a critical role in managing CRM systems, driving outbound outreach campaigns, conducting competitive analysis, and performing in-depth market research to support business growth. Key Responsibilities: CRM Management: Develop, implement, and maintain CRM systems to ensure smooth operations and alignment with business goals. Monitor CRM performance and generate insights to improve efficiency and customer engagement. Outbound Campaigns: Design and execute targeted outbound outreach campaigns to generate leads and drive conversions. Analyse campaign performance and provide actionable recommendations to optimise results. Competitive Analysis: Conduct detailed competitor analysis to identify market trends, business opportunities, and potential threats. Compile and present findings to senior management to support strategic planning. Market Research: Perform in-depth market research to understand customer needs, industry trends, and emerging opportunities. Develop comprehensive reports and dashboards to provide key insights to stakeholders. Cross-functional Collaboration: Work closely with sales, marketing, and product teams to align objectives and support strategic initiatives. Identify business process improvements and recommend solutions. Qualifications and Skills: Bachelor’s degree in Business Administration, Economics, Marketing, or a related field. Minimum of 2 years of experience in a Marketing Associate or similar role (Freshers may not apply) Proficiency in CRM tools (e.g., Salesforce, HubSpot) and campaign management software. Strong analytical and problem-solving skills with the ability to interpret complex data. Excellent written and verbal communication skills. Proficiency in MS Office, particularly Excel and PowerPoint. Knowledge of market research techniques and tools is a plus. Show more Show less