Market Research Executive

Who we are and what do we do

India has witnessed a journey of Innovation in Digital Payments and today it leads the world with over 45% of the Global digital transaction volume. At NPST, we believe that our decade long journey has carved an opportunity for building future roadmap for the world to follow.

We are determined to contribute immensely to nation’s growth story with our vision “to provide digital technology across financial value chain” and our mission to create leadership position in digital payment space.

Founded in 2013, NPST is a leading fintech firm in India, part of the Make in India initiative and listed on BSE and National Stock Exchange. We specialize in Digital Payments operating as Technology Service Provider to Regulated entities and providing Payment Platform to Industry – empowered by payment processing engine, Financial Super app, Risk Intelligence engine and digital merchant solution.

While we drive 3% of global digital transaction volume for over 100+ clients, we aim to increase our market share by 5X in next five years through innovation and industry first initiatives.

What will you do:

The ideal candidate will be responsible for identifying and analyzing new market opportunities to drive business expansion—both domestically and internationally. You will lead research initiatives, assess strategic trends, and provide actionable insights to shape the company's go-to-market and product expansion strategies. The role demands a blend of strong analytical skills, market understanding, and cross-functional collaboration.

Job Responsibilities:

• Conduct in-depth

  Market Trend Analysis

  to provide foresight into evolving market dynamics, enabling NPST’s proactive adaptation and innovation strategies.
• Generate actionable

  Consumer Behavior Insights

  to guide the development of user-centric products and services, enhancing customer satisfaction and adoption rates.
• Perform comprehensive

  Competitive Landscape Assessments

  to equip NPST with the knowledge to differentiate its offerings and identify strategic opportunities for competitive advantage.
• Continuously monitor

  Regulatory and Policy Developments

  to ensure compliance and alignment with industry standards and governmental objectives.
• Conduct data-driven research to identify untapped geographies, industry segments, and partnership opportunities.
• Analyze global reports from consulting giants like PwC, Deloitte, BCG to support leadership with market-driven insights.
• Collaborate with Sales, Product, and Strategy teams to align research findings with NPST’s business objectives.
• Develop market entry frameworks, business cases, ROI models, and feasibility studies for new markets.
• Present findings via reports, dashboards, and strategic briefs, ensuring insights are accessible and actionable.
• Engage in primary research including customer interviews and industry dialogues to validate market hypotheses.
• Maintain an organized repository of market intelligence, research data, and competitive benchmarking reports.
• Identify potential risks—regulatory, operational, or competitive—in emerging markets.

What are we looking for:

• Expertise in Data Collection & Analysis, with strong Statistical & Analytical Skills to derive meaningful insights.
• Proficiency in Data Visualization to present complex data in simplified, actionable formats.
• Strong capabilities in Competitor & Consumer Analysis for strategic market evaluations.
• Exceptional Communication & Storytelling Skills to effectively convey research findings to diverse stakeholders.
• Critical Thinking & Problem-Solving Abilities to navigate complex market challenges.
• High level of Attention to Detail ensuring accuracy in research outputs
• Entrepreneurial skills, ability to observe, innovate, and own your work
• Detail-oriented and organized with strong time management skills
• Influencing skills and the ability to create positive working relationships with team members at all levels
• Collaborative approach and work with perfection as a group effort to achieve organizational goals

Education Qualification- Bachelor’s degree

Experience –3-5 years in market research, strategic consulting, or fintech strategy

Industry – Preferably from Consulting (e.g., PwC, Deloitte, BCG) or BFSI/Fintech Strategy teams

Work arrangement – 5 days from the office.

Location – Mumbai, Thane (Wagle Estate)

What do we offer:

• An organization where we strongly believe in one organization, one goal.
• A fun workplace which compels us to challenge ourselves and aim higher.
• A team that strongly believes in collaboration and celebrating success together.
• Benefits that resonate ‘We Care’.

If this opportunity excites you, we invite you to apply and contribute to our success story. If your resume is shortlisted, you will hear back from us.