Market Insights Manager

Market Insights Manager

Based in Bengaluru, India

Role Overview

Market Insights Manager

Key Responsibilities

Market & Industry Intelligence

• Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets
• Identify emerging trends, regulatory changes, and growth opportunities within target industries
• Deliver regular market landscape reports to inform go-to-market and product strategies

Competitor Analysis

• Track and analyze key competitors’ offerings, positioning, go-to-market strategies, and customer engagement
• Provide actionable intelligence to help shape Netradyne’s differentiation and value proposition
• Maintain a competitor intelligence repository for use by marketing, sales, and product teams

Persona & Buyer Insights

• Develop and update detailed target persona profiles for enterprise buyers and influencers in the region
• Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research
• Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning

Brand Perception & Positioning

• Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure Netradyne’s reputation among target audiences
• Analyze findings to identify strengths, weaknesses, and perception gaps
• Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning

Stakeholder Collaboration

• Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution
• Present findings and recommendations to senior leadership and cross-functional teams
• Support the creation of thought leadership and content marketing with data-driven insights

Required Qualifications

• 7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive/fleet sectors
• Demonstrated expertise in market, industry, and competitor analysis for UK and/or European markets
• Experience supporting enterprise marketing and/or ABM programs with actionable insights
• Strong analytical skills with proficiency in new-age research tools, survey platforms, and data visualization
• Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations
• Fluency in English required; additional European languages a plus