Market Insights Manager

Axis My India Limited is India’s leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the "A" App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India’s vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI, it continuously learns and improves to deliver better user experiences.

Role Overview

The Research and Insights lead role is a central nerve centre for converting consumer data to actionable insights. The role involves mining data from the Axis My India App and external research studies to identifying shifts in consumer sentiment and behaviour to translating them into actionable and implementable insights. It combines design expertise, advance analytics and business storytelling. The role will support client strategies, GTM plans and CSR evaluations. The role is both strategic and hands-on and will directly shape decisions for business leaders, marketing team and AMI clientele.

Key Responsibilities

• Collect, clean, and interpret first-party data from the app and triangulate it with syndicated research, surveys and third-party datasets to provide a 360° view of consumer behaviour and preferences

• Go beyond data reporting to craft insights that answer critical questions such as: “Why is retention dropping in this state?” or “Which content is driving the most engagement among rural audiences?”

• Define research methodologies, sampling frameworks and questionnaires for large-scale surveys, focus groups and ethnographic studies to ensure rigor and relevance to client objectives

• Use regression, cluster analysis, conjoint and other advanced statistical tools to segment audiences, uncover purchase triggers and identify the top drivers of growth across sectors

• Package insights into simple yet powerful stories supported by charts, frameworks and evidence to make the findings actionable for marketing campaigns, product launches and GTM plans

• Evaluate the real social and business impact of CSR initiatives, test new brand positioning angles, and design consumer engagement strategies rooted in real-world data

• Build real-time dashboards and automated reporting systems that allow leadership to act quickly on daily data shifts and receive concise, visual summaries of key performance indicators

• Deliver findings in boardroom-ready presentations with crisp storytelling, combining data visualization, real-life examples and business implications to maximize impact.

Desired Profile

Education

• Bachelor’s degree in Statistics or related fields
• Master’s degree in Marketing / Strategy or MA in Economics / Statistics or MSC in Data Analytics / Market Research
• Certifications in data analytics or market research is a plus

Experience

• 8-10 years of experience in consumer insights, market research or business intelligence
• Experience in app analytics or digital consumer behaviour research is highly desirable
• Demonstrated ability to translate findings into strategic recommendations for brands and businesses

Operating Skills

• Ability to move from raw data to implementable insights daily as well as periodically
• Package research findings into clear and compelling narratives with strong visual storytelling
• Act a business advisor – not just a researcher by linking insights to strategy
• Work across products, client servicing and leadership teams to ensure alignment of insights with business priorities
• Dashboards, daily briefs and executive ready presentations for rapid decision making
• Ability to deliver fast-turnaround insights without compromising depth or accuracy

What We Offer

• A front-row seat to one of India’s most ambitious citizen-tech platforms.
• High-visibility role with direct access to CXOs and government leadership.
• Entrepreneurial work environment backed by Axis My India’s credibility and reach.
• Competitive pay with performance-linked incentives.