Manager- Marketing (Electronic Products and Systems)

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Job Summary

Marketing Manager

branding, communications, outreach and lead generation strategy

Power Electronics, Embedded Systems & Software, Robotics & Industrial Automation

and Electronic System Design and Manufacturing (ESDM)

Key Responsibilities

• Strategic Marketing & Business Alignment
• Understand business priorities and technologies across verticals and align marketing strategy accordingly.
• Drive thought leadership in EVs, motion control, autonomous systems, robotics and industrial digitalization.
• Develop and execute go-to-market messaging and campaign plans tailored to key sectors.
• Networking & Customer Outreach
• Build and maintain strong relations with OEMs, Tier 1 suppliers, system integrators, startup and academia.
• Represent L&T EPS at industry events, exhibitions, policy workshops (e.g., MeitY, IESA, ELCINA, ACMA).
• Coordinate with sales and BD teams for client meetings, factory showcases, and demos.
• Marketing Communication & Collaterals
• Create compelling product brochures, catalogues, presentations, infographics, videos and banners.
• Lead content development for website, social media (LinkedIn, YouTube), press releases and technical articles.
• Maintain marketing kits tailored for each vertical with updated messaging, case studies and success stories.
• Digital Marketing & Campaign Management
• Run targeted digital campaigns for brand visibility, talent attraction and ecosystem engagement.
• Work with creative agencies and internal teams for campaign execution, SEO and analytics reporting.
• Manage CRM and lead pipelines, track customer engagement metrics.
• Pre-sales Support & Coordination
• Support business development teams with proposal decks, capability documents and pitch material.
• Help with responses to RFPs/RFQs by coordinating technical and marketing inputs.
• Develop customer-centric presentations and walkthroughs that simplify technology value propositions.
• Internal & External Communication
• Manage internal branding, newsletters, employee success stories and knowledge sharing platforms.
• Drive engagement with corporate communications for features in L&T Newsline, media interactions, etc.
• Support leadership in preparing for external forums, industry roundtables and investor days.
  

Required Qualifications

• Bachelor’s degree in Engineering (Electronics, Electrical, Mechatronics, etc.).
• 3-5 years of B2B marketing experience in technology-driven industries (preferably ESDM, industrial automation or automotive/EVs).
• Proven expertise in building high-quality presentations, catalogues and digital assets.
• Excellent communication, storytelling and relationship-building skills.
• Hands-on knowledge of design and marketing tools (PowerPoint, Canva, Adobe Creative Suite, HubSpot/Zoho/Salesforce).
• Comfortable working across multi-disciplinary teams — technical, sales and leadership.