Manager

Position Overview:

the incumbent shall be responsible for driving marketing interventions for tiles and adhesive businesses that shall involve but not be limited to Product Launches, POSMs, Product Packaging, Digital Marketing, and mapping consumer insights.

Key Responsibilities:

1. Marketing Strategy & Execution:

• Develop and implement

  marketing strategies

  aligned with business objectives.
• Drive 360° marketing for the assigned business which includes:
• exploring avenues for incremental sales growth through targeted NPD
• Pricing Strategies and Channel Placement Strategies
• Improving overall brand image by constantly developing and curating relevant marketing communication (ATL, BTL, Digital) to support sales and product launches
• Provide relevant market intelligence reports to track performance and present proposals so that appropriate actions could be initiated to support the growth of the business

2. Product & Brand Management:

• Lead

  Product Packaging, POSMs and Merchandising

  efforts.
• Manage end-to-end

  product launch campaigns

  to maximize market impact.

3. Digital Marketing & Consumer Insights:

• Develop and manage

  digital marketing

  initiatives, including social media, SEO/SEM, and influencer collaborations.
• Analyse digital performance metrics to optimize marketing spend and ROI.
• Leverage

  consumer insights and market research

  to drive brand differentiation.
• Identifying consumer buying trends and product preferences through Market Visits and Sales Interactions.
• Curating Schemes for the season to promote sell out and consumer preference by analysing competition schemes and market demand

4. Cross-Functional Collaboration:

• Work closely with

  sales, product development, and R&D teams

  to align marketing efforts with business needs.
• Coordinate with

  external agencies and vendors

  for creative and campaign execution.
• Drive engagement with key stakeholders, including dealers, distributors, and architects.

Qualifications & Skills:

• Education:

  MBA/PGDM in Marketing or a related field.
• Strong understanding of

  brand & category management, product marketing, and digital trends

  .
• Ability to

  conceptualize and execute

  innovative marketing campaigns.
• Excellent analytical, communication, and stakeholder management skills.
• Proficiency in

  digital marketing tools, CRM software, and data analytics

  .