Manager - Influencer Marketing

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  

Role Summary And Impact

• Lead end-to-end influencer marketing campaigns for TCCC, ensuring flawless execution and impactful brand storytelling.
• Act as the key driver of creator partnerships, delivering campaigns that are strategically aligned with brand objectives.
• Build strong relationships with creators, agencies, and internal teams to maximize campaign efficiency and results.
• Deliver measurable impact on brand visibility, audience engagement, and cultural relevance through influencer-led content.
• Play a pivotal role in scaling Coca-Cola’s influencer marketing ecosystem in India by driving innovation and execution excellence.
  

Skills And Experience

• Campaign Execution Expertise: Proven experience in managing influencer campaigns end-to-end, from scouting to reporting.
• Creator Management: Strong ability to identify, negotiate, and onboard relevant creators across micro, macro, and celebrity tiers.
• Analytical Skills: Proficiency in tracking campaign metrics (views, ER, reach, engagement) and deriving actionable insights.
• Stakeholder Management: Experience coordinating with agencies, clients, and cross-functional internal teams.
• Negotiation & Contracting: Skilled in handling influencer contracts, content usage rights, and paid media extensions.
• Compliance Knowledge: Understanding of brand safety, legal requirements, and influencer disclosure norms.
• Innovation-Driven Mindset: Ability to experiment with new content formats, influencer categories, and campaign ideas.
• Experience Required: 5–6 years in influencer marketing or digital marketing with a strong execution-heavy background, preferably in FMCG or large-scale consumer brands.
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.Please read our Privacy Notice for more information on how we process the information you provide.