Manager - Influencer Marketing

3 - 7 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

Role Overview: As the Influencer Campaign Manager at Hair O Craft, you will play a vital role in spearheading the influencer marketing strategy, specifically targeting the Film and Television Serial industry. Your primary responsibility will be to identify, recruit, and maintain relationships with relevant influencers who align with the brand values of Hair O Craft. By developing and executing creative influencer marketing campaigns, you will contribute to elevating the brand visibility and driving customer engagement through strategic partnerships. Key Responsibilities: - Identify and recruit relevant influencers from the Film and Television Serial industry, aligning with Hair O Craft's brand values and target audience. - Develop and maintain a comprehensive database of potential influencers, including actors, actresses, stylists, and other industry professionals. - Negotiate and manage influencer contracts and agreements, ensuring mutually beneficial partnerships. - Build and maintain strong, long-term relationships with influencers, celebrity associations, clubs, and fraternities. - Develop and execute creative influencer marketing campaigns that align with Hair O Craft's brand communication objectives. - Collaborate with influencers to create high-quality content, ensuring consistency with brand guidelines and messaging. - Oversee the production of influencer-generated content, providing creative direction and feedback to optimize performance. - Monitor and analyze the performance of influencer campaigns, tracking key metrics such as reach, engagement, and conversion rates. - Generate regular reports on campaign performance, providing insights and recommendations for optimization. - Collaborate with industry events, premieres, and social gatherings to network and build relationships with key industry figures. - Represent Hair O Craft professionally and maintain a positive brand image at all times. Qualification Required: - Bachelor's degree in Marketing, Communications, or a related field. - Proven experience in influencer marketing, preferably within the beauty, fashion, or entertainment industry. - Strong network of contacts within the Film and Television Serial industry. - Excellent communication, negotiation, and interpersonal skills. - Creative and strategic thinker with a passion for social media and digital marketing. - Proficient in data analysis and reporting tools. - Experience in content production and management. - Ability to work independently and as part of a team.,

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