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2.0 - 6.0 years
3 - 5 Lacs
chennai
Work from Office
We are seeking a dynamic and result-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for executing effective digital marketing strategies across multiple platforms, ensuring measurable business growth, and leading initiatives that strengthen the brand's online presence. This role requires both creativity and analytical skills, along with the ability to manage client communication and collaborate with team members. Key Responsibilities Develop and implement effective SEO strategies to maximize organic traffic and improve search engine rankings. Manage and optimize Social Media Marketing (SMM) campaigns across platforms to boost engagement and brand visibility. Plan, execute, and monitor Google Ads and Meta Ads campaigns with a focus on ROI. Create compelling written content for websites, blogs, social media, and e-mail campaigns with strong attention to detail. Lead and manage Email Marketing campaigns to drive customer engagement, retention, and conversion. Ensure high standards of editing and creative inputs for all marketing materials. Coordinate with clients to understand requirements, share updates, and maintain strong professional relationships. Manage, guide, and inspire a small team to ensure consistent high performance and creativity. Desired Skills & Competencies Strong grasp of digital marketing tools, platforms, and trends. Excellent professional communication skills (verbal & written). Proven ability to lead projects with a proactive and solution-oriented mindset. Creative thinking with attention to detail in campaigns and content. Ability to multitask and manage diverse projects with versatility. High levels of patience, adaptability, and problem-solving skills when facing challenges. Demonstrated ability to initiate and execute innovative ideas that create opportunities for growth.
Posted 5 days ago
2.0 - 6.0 years
0 Lacs
surat, gujarat
On-site
We are seeking a dynamic and culturally-aware Brand Strategist with the ability to create and implement strategies that make a significant impact. As a Brand Strategist, you will play a crucial role in developing brand narratives, campaign directions, and content strategies for both our clients and our agency's digital presence. Your responsibilities will include developing and refining brand strategies for various industries such as luxury, fashion, lifestyle, wellness, and F&B. You will be tasked with planning monthly content strategies, campaign themes, influencer ideas, and conducting thorough research on industry trends, competitors, and market positioning. Additionally, you will be responsible for creating brand communication guidelines, tone-of-voice guides, and collaborating with creative, design, and content teams to ensure seamless execution of strategies. Furthermore, you will lead ideation sessions for campaigns, photoshoots, and seasonal marketing initiatives, while also handling pitch decks, presentations, and internal brand growth directions. Monitoring campaign success, trends, and insights to optimize strategies will also be part of your role. To excel in this role, you should have at least 2-4 years of experience in brand strategy, creative strategy, or digital marketing. A deep understanding of Gen Z and Millennial behavior, aesthetic trends, and internet culture is essential. An added advantage would be a background in fashion, lifestyle, luxury, or wellness brands. Strong communication skills, both verbal and written, along with visual storytelling abilities are crucial. The ability to thrive in a fast-paced, client-centric environment and familiarity with tools like Canva, Notion, Pinterest, and Instagram analytics are required. If you are always updated with the latest trends, confident in presenting ideas, obsessed with branding and storytelling, and unafraid to pitch innovative concepts, you will thrive in this role. The perks of this position include working with bold clients, high creative freedom, a collaborative work culture, and access to creative workshops and upskilling resources. Join us in crafting scroll-stopping ideas and making a meaningful impact in the world of brand strategy and digital marketing.,
Posted 1 week ago
0.0 years
0 Lacs
, India
Remote
Job Description As our Social Media Intern, youll support us in creating mental health related posts and growing an engaged, kind audience. This is a hands-on role where youll learn how to bring a wellness brand to life online. Responsibilities Help plan the feed Assist in mapping out 30 days of Reels, carousels, and Stories that reflect our brand tone. Create & schedule content Use Canva and CapCut (or similar tools) to create content. Write simple, clear captions and help schedule posts. Engage with our community Spend 3060 minutes daily replying to DMs, engaging in comments, and building genuine connections. Spot trends Share relevant audio, hashtags, and ideas that fit our values and voice. Support performance tracking Help log reach, saves, and other insights into a simple tracker. Collaborate with the team Contribute your ideas and help collect user content we can share. You&aposll enjoy this role if you: Enjoy creating short-form content and designing with Canva or Figma. Have basic video editing skills (CapCut, InShot, or similar). Can write warm, friendly captions in English (Hinglish in Stories is welcome!). Understand Instagram analytics and hashtag use. Are mindful of mental healthfriendly language. Love experimenting, learning, and improving as you go. Are proactive: pitch ideas, A/B-test, iterate fast in a start-upsetting. Remote (India) 45 hours/day (Flexible timing) 5 days/week Paid Internship - ?5,000/month Show more Show less
Posted 4 weeks ago
10.0 - 14.0 years
0 Lacs
karnataka
On-site
Role Overview: An Engagement Leader with 10-13 years of experience would oversee a wide variety of marketing activities, focusing on optimizing customer engagement and driving business results. This role requires a strategic thinker with hands-on experience in performance marketing, content creation, and data-driven decision-making. Key Responsibilities: Performance Marketing: Develop, execute, and optimize paid advertising campaigns across multiple channels, including Google Ads, Facebook/Instagram, and other digital platforms. Ensure maximum ROI from campaigns by continuously analyzing performance and making necessary adjustments. Expertise in targeting, segmentation, and budget allocation to improve the effectiveness of marketing spend. ATL (Above the Line) and BTL (Below the Line) Activities: ATL: Oversee large-scale brand-building campaigns that target mass audiences via TV, print, and radio. BTL: Manage more direct, localized, and targeted marketing efforts, such as in-store promotions, events, and experiential marketing to drive direct engagement and conversion. YouTube and Instagram Analytics: Utilize data and insights from YouTube and Instagram analytics to refine strategies for video content and social media engagement. Track key metrics (views, likes, comments, shares, watch time, engagement rate) to ensure that video content is performing as expected and resonates with target audiences. Analyze trends in audience behavior and engagement to continually optimize content creation and promotion. Video Ads (TV & YouTube): Lead the creation and execution of video ad campaigns across both traditional TV and digital platforms (YouTube, OTT). Collaborate with creative teams to develop compelling video content that aligns with brand goals. Monitor and analyze video ad performance to ensure that campaigns meet KPIs and deliver measurable results. Video Content Creation: Oversee the development and distribution of video content across channels, ensuring it aligns with the brand's voice and objectives. Manage the creative process, working closely with content teams and agencies to ensure high-quality content production. Physical On-premises Branding: Plan and execute physical branding strategies for retail locations, events, trade shows, and other in-person marketing initiatives. Ensure that physical branding aligns with overall marketing strategy and brand identity. SEO (Search Engine Optimization): Lead SEO strategies to improve organic search rankings and drive traffic to digital properties. Stay up to date on SEO best practices and algorithm updates, and apply this knowledge to drive sustained growth in organic traffic. Blog Management and Content Strategy: Develop and implement a content strategy that includes blogging, ensuring that it drives traffic and supports SEO initiatives. Oversee the creation of high-quality, informative blog posts that resonate with target audiences and improve organic search visibility. Leadership and Results-Oriented Approach: Provide strategic direction and leadership to cross-functional teams (marketing, content, design, analytics, etc.) to ensure alignment with overall business goals. Track and report on campaign performance, and be accountable for achieving key business metrics such as lead generation, customer acquisition, and sales conversions. Qualifications: Experience: 10-13 years of experience in marketing, with a strong focus on digital and performance marketing, content creation, and traditional advertising. Skills: Strong understanding of performance marketing tools and platforms (Google Ads, Facebook Ads, etc.). Expertise in video content strategy, production, and optimization. Experience with SEO, SEM, and website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs). Ability to analyze and act on marketing data to optimize campaigns. Strong leadership and team management skills. Education: Typically, a Bachelor's degree in Marketing, Business, or a related field, though experience is often weighted more heavily than formal education. Key Attributes: Analytical mindset with the ability to interpret data and translate it into actionable marketing strategies. Creative with a passion for developing innovative and engaging content. Excellent communication skills to work effectively with internal teams and external partners. Results-oriented with a track record of driving business growth through strategic marketing efforts,
Posted 1 month ago
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