BI Senior Analyst

Job Description

Senior Associate, Social Intelligence, GroupM India Offshoring Team, India (Gurgaon, Bangalore) GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. Our people are key to helping brands around the world create the breakthrough marketing that grows their business. Social Team is looking for a passionate, curious, and detail-oriented professional to join us as a Senior Associate in Social Analytics. This is an exciting opportunity for a driven individual to contribute to high-impact work for our Global YouTube Social Crisis Team. The role will ideally be based out of India, and will focus on crisis monitoring and reporting, delivering fast-turnaround, comprehensive insights for high-visibility initiatives. To maintain alignment with global teams and ensure seamless reporting, this position requires working business hours in your local time zone supporting the weekend shift, which includes Thursdays through Mondays. At GroupM, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to the Manager - BI Duties And Responsibilities Work alongside and collaborate with client and internal teams globally Manage workflow and prioritize assignments to ensure deadlines and client expectations are being met Take a ‘no stone unturned approach’ to analytics with acute attention to detail in the reporting to ensure insights are actionable and outputs are high quality Collaborate with other Analysts and Intelligence Lead to contribute to the framework, methodology, and KPIs for social analysts to consistently evolve social intelligence reports Support client relationships on scoped accounts Contribute to the assessment of social intelligence technologies to ensure agency subscribes to best-in-class suppliers Support agency’s new business activity Support agency’s internal research initiatives, POVs’ white papers and thought leadership Qualifications And Experience 2 - 4 years of social intelligence or primary research experience Bilingual in English and Hindi Strong understanding of the social media space and primary platforms (Instagram, TikTok, Facebook, Twitter, YouTube, etc.) Proficiency working with social listening tools (e.g., Brandwatch, Talkwalker, Netbase, etc.) with a “tool agnostic” mentality that can pick up a new tool and learn quickly as necessary Well-versed in current and evolving social media strategies, measurement tools, technologies, and industry benchmarks Demonstrated ability to use Microsoft Excel and Google Sheets to easily manipulate data, and PowerPoint and Google Slides to tell a compelling story through data Demonstrated ability to efficiently sift through data to identify actionable insights and recommendations Demonstrated ability to apply insights from other brands’ case studies to our clients to identify potential opportunities Demonstrated critical thinking and problem-solving abilities Excellent written, verbal communication and presentation skills Curious, passionate, energetic, and nimble Prior public relations agency experience a plus More About GroupM GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow. Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm/ More About GroupM India Offshoring Team GroupM India Offshoring Team is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers. About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. requisitionid:42193 Show more Show less