Manager Growth

About AgriCentral:

AgriCentral is a Digital AgTech Platform offered by Green Agrevolution (DeHaat), for technology-based farmer services. The services include advisory on crop protection, agronomy and market linkage, a community forum and E-commerce among others. It is currently India’s fastest growing smart farmers community with about 14 million downloads.

AgriCentral is on its way to become the biggest and most-loved community of smart farmers in India.

For more, see: https://www.youtube.com/watch?v=Xs02B5-vna0. Download the app and see for yourself: goo.gl/paAodr

Job Responsibilities :

• Drive growth and performance marketing with a strong emphasis on user retention.

• Experience in App installation campaigns.

• Work closely with Business, Product Management, and operations to grow various platforms and own key performance metrices.

• Develop and execute marketing plans leading to growth in: - Number of users - User engagement and retention basis key metrices - User lifetime value - Key business metrices like GMV, transacting users, repeat users etc.

• Build growth forecasts and budgets, build road maps for channel optimization, marketing media mix, creative testing, interface optimization.

• Onboard Ad agencies and coordinate with them to ensure deliverables.

•Implement SEO and ASO best practices, carry out multi-touch attribution and analysis for data driven decision making

• Manage and enhance social media presence of DeHaat, engage users and carry out SM campaigns for performance results.

• Evaluate pricing and offer performance, media assets, inventory and/or pre-orders in close coordination with the relevant business head(s)

• Recruit and mentor team members in relevant roles

• Stay updated on the competitive landscape and developments in the sector, including marketing strategies, product usability and consumer research.

Qualification :

• Masters’ degree in Marketing, Business Administration, communication or advertising from reputed institutes.

• 5+ years of proven experience in marketing for high-transaction, large-user-base platforms.

• Strong focus on results: ability to prioritize and drive with a sense of urgency.

Domain Knowledge :

• Deep understanding of channels for acquiring and retaining customers, including SEM, programmatic display, Paid social, video, and offline channels.

• Expertise in marketing and performance analytics tools suchas Google Analytics, Firebase, Adobe/ Clevertap Analytics, and Appsflyer.

Leadership Skills :

• Excellent communication and interpersonal skills, able to work effectively with internal stakeholders farmers, and traders.

• Strong Collaboration and team building skills

• Strategic Thinking along with a Problem-Solving Attitude with the ability to synthesize large data and draw insights.