LinkedIn Lead Generation Executive

LinkedIn Marketing Specialist

Key Responsibilities

• Develop and implement LinkedIn marketing strategies to build brand awareness and generate leads for IT services.
• Manage and optimize the company’s LinkedIn page and senior leaders’ professional profiles for maximum reach and credibility.
• Plan, create, and publish engaging content (posts, articles, case studies, polls, videos, infographics, etc.) for target audiences.
• Run and optimize LinkedIn Ads campaigns (Lead Generation, Website Visits, InMail, etc.) to achieve business goals.
• Generate organic B2B leads by leveraging LinkedIn Sales Navigator, advanced search filters, InMail outreach, and group networking.
• Build and nurture relationships with prospects through direct engagement, personalized messaging, and content sharing.
• Conduct competitor research and audience analysis to identify new growth opportunities.
• Collaborate with the sales team to align campaigns with lead generation and conversion targets.
• Track performance using LinkedIn Analytics and other tools, create detailed reports, and optimize campaigns for higher ROI.
• Stay updated on LinkedIn algorithm changes, IT industry insights, and B2B marketing trends.
  

Requirements

• Proven experience (1+ years) in LinkedIn marketing and B2B lead generation in the IT/Tech sector.
• Hands-on expertise with LinkedIn Sales Navigator and organic prospecting strategies.
• Strong knowledge of LinkedIn Ads Manager and campaign optimization.
• Excellent content creation, copywriting, and storytelling skills for professional audiences.
• Understanding of B2B buyer journeys and IT industry trends.
• Proficiency in analytics tools (LinkedIn Analytics, Google Analytics, HubSpot, etc.).
• Strong communication, networking, and relationship-building skills.
• Ability to manage multiple campaigns and deliver measurable results in a fast-paced IT environment.
  

Preferred Skills (Nice-to-Have)

• Experience with Account-Based Marketing (ABM).
• Familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.).
• Basic knowledge of SEO and SEM for integrated digital marketing.
• Prior experience in a global IT services company.