Lead Generation Specialist

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Location:

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About the Role

smart, driven, and bold Lead Generation Executive

Key Responsibilities

• Research, identify, and qualify potential leads using tools like

  Apollo, Lusha, LinkedIn, Sales Navigator, Outplay, and Octopus

  .
• Build accurate and targeted prospect lists aligned with business objectives.
• Execute

  email campaigns and outreach sequences

  via tools like

  Sendinblue / SendGrid, Zoho Mail, Zapier integrations

  , etc.
• Manage and update leads in the

  CRM system

  , ensuring data accuracy and follow-up consistency.
• Set up

  appointments and meetings

  for the sales team with decision-makers and senior stakeholders.
• Communicate confidently with clients through calls, emails, and LinkedIn — with a bold, persuasive, and professional tone.
• Work closely with marketing and sales to support

  demand generation

  and lead nurturing initiatives.
• Track and report key performance metrics like lead conversion, meeting set-ups, and campaign performance.

Requirements

• 1–3 years

  of experience in B2B lead generation or inside sales.
• Strong experience with

  sales automation and prospecting tools

  (Apollo, Lusha, LinkedIn Sales Navigator, Outplay, Octopus, etc.).
• Familiarity with

  CRM platforms

  (Zoho, HubSpot, or similar).
• Excellent

  verbal and written English communication

  skills.
• Experience in running

  email marketing campaigns

  using SendGrid, Zoho Campaigns, or equivalent tools.
• Confident, proactive, and comfortable engaging with senior stakeholders.
• A self-starter with a

  result-oriented

  approach and attention to detail.

Why Join Us

• Be part of a mission-driven company empowering diversity in tech and business.
• Work with a passionate team driving innovation and inclusion.
• Fast-paced growth opportunities and exposure to high-impact sales ecosystems.