Lead Generation Specialist

That's a great request! A Job Description (JD) for a Lead Generation role in the Modular Kitchen industry needs to combine general lead generation skills with specific knowledge of the home interiors and construction space.

Here is a comprehensive template for a Lead Generation Executive/Specialist focused on Modular Kitchens:

Lead Generation Executive - Modular Kitchens

Summary

The Lead Generation Executive will be responsible for identifying, qualifying, and nurturing new business opportunities (leads) for our Modular Kitchen and home interior solutions. This role is crucial for filling the sales pipeline and connecting prospective homeowners, builders, architects, and interior designers with our sales and design teams.

Key Responsibilities

1. Lead Sourcing and Prospecting

• Research & Identification: Proactively research and identify potential B2C customers (homeowners, property buyers) and B2B clients (builders, architects, interior designers, contractors) for modular kitchen and wardrobe projects.
• Field/Site Visits (if applicable): Regularly visit new and upcoming residential and commercial construction sites to establish initial contact with decision-makers and gather project information.
• Outreach Campaigns: Execute multi-channel outreach strategies, including cold calling, email campaigns, social media, and professional networking (e.g., LinkedIn).
• Inbound Response: Promptly and professionally respond to inbound inquiries generated from digital marketing, website forms, and other channels.

2. Lead Qualification and Nurturing

• Qualifying Leads: Conduct initial screening calls to assess the lead's needs, budget, timeline, and decision-making process to determine their qualification status (e.g., Marketing Qualified Lead - MQL).
• Product Knowledge: Develop a deep understanding of the company's modular kitchen products, materials, design capabilities, and pricing to effectively communicate the value proposition.
• Appointment Setting: Schedule and coordinate design consultations, site visits, or product demonstrations for qualified leads with the Sales and Design teams.

3. Data Management and Reporting

• CRM Management: Accurately track, update, and manage all lead data, interactions, and progress within the Customer Relationship Management (CRM) system (e.g., Salesforce, HubSpot).
• Performance Analysis: Monitor and analyze key performance indicators (KPIs) like lead volume, conversion rates, and lead quality, and provide regular reports on lead generation activities.
• Feedback Loop: Collaborate with the Marketing and Sales teams to provide feedback on lead quality and campaign effectiveness to continuously refine targeting and strategy.

Education & Experience

• Bachelor's degree in Business, Marketing, Interior Design, or a related field (preferred).
• [X] years of proven experience in Lead Generation, Telesales, or Business Development, preferably within the Modular Kitchen, Interior Design, Home Furnishings, or Building Materials industry.
• Experience with B2C and B2B lead generation is a strong plus.

Key Skills

• Communication: Exceptional verbal and written communication skills with the ability to engage and build rapport with prospects (Architects, Homeowners, etc.).
• Sales Acumen: Goal-oriented, self-motivated, and comfortable working towards and exceeding challenging lead targets and quotas.
• Industry Knowledge: Basic understanding of modular kitchen components, design trends, and the typical sales/project cycle in the home interiors space.
• Technology Proficiency: Proficient in using CRM software (e.g., HubSpot, Salesforce), MS Office Suite, and lead generation tools (e.g., LinkedIn Sales Navigator).
• Negotiation & Objection Handling: Ability to address initial queries, overcome basic objections, and persuade prospects to take the next step.

Job Types: Full-time, Permanent, Fresher

Pay: ₹11,397.10 - ₹39,745.49 per month

Work Location: In person