Lead Generation Specialist

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Job Summary:

We are seeking a motivated and detail-oriented Lead Generation Specialist with at least 2 years of experience to join our team. The ideal candidate will be responsible for identifying, qualifying, and nurturing leads to support the sales pipeline. You will play a crucial role in driving business growth by generating high-quality leads through various channels.

Responsibilities:

• Research and identify potential leads via online Social Media channels and content marketing
• Execute lead generation campaigns (Social Media outreach, Paid Ads, Email marketing, Content Generation etc.)
• Maintain and update CRM with accurate lead data
• Analyse campaign performance and suggest improvements
• Stay up-to-date with industry trends and tools
• Qualify leads based on predetermined criteria to ensure alignment with company goals
• Collaborate closely with the sales team to ensure a seamless handoff of qualified leads and track conversion outcomes
• Nurture leads through follow-ups and personalized communication
• Monitor campaign metrics and optimize strategies based on performance
• Stay updated on industry trends, market conditions, and competitor activities

Skills & Qualifications:

• 2+ years of experience in lead generation or inside sales
• Excellent communication and interpersonal skills
• Strong research and organizational skills
• Ability to work independently and in a team
• Knowledge of digital marketing strategies and lead scoring techniques
• Familiarity with email marketing tools and social media outreach platforms
• Ability to analyze performance metrics and make data-driven decisions
• Experience with segmentation, personalization, and customer journey mapping

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