Lead Generation Specialist

Responsibilities:

• Develop and execute data-driven social media strategies to maximize website impressions and organic reach.
• Design organic campaigns on various social media platforms to achieve specific business objectives, such as increasing traffic, inquiries, and lead generation.
• Utilize a variety of social media marketing tools (questionnaires, surveys, live chats, content posts, blogs, forum postings) to generate both cold and hot leads organically.
• Craft compelling, visually appealing, and user-friendly content that aligns with specific social media algorithms and effectively engages the target audience.
• Collaborate closely with the sales team to qualify and convert leads into paying clients.
• Manage active and inactive lead pools, maintaining accurate data for effective nurturing and follow-up.
• Conduct regular prospect follow-up and implement retargeting strategies to increase lead flow.
• Prepare daily, weekly, and monthly reports on key performance indicators (KPIs) within the CRM system.
• Strive to meet and exceed lead-to-conversion ratio targets, fostering self and team improvement.
• Address inquiries and concerns from potential clients to build interest in Maltar's forex broking services.

Qualifications:

• Minimum of a bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in organic lead generation using social media marketing.
• Strong understanding of social media algorithms and best practices.
• Excellent written communication skills (non-voice).
• Experience with social media management tools and content creation platforms.
• Ability to work effectively in a team environment and collaborate with various departments.
• Excellent analytical skills and data-driven approach to marketing.
• Highly organized with a strong work ethic and a proactive attitude.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹21,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person