Lead Generation Specialist

Key Responsibilities:

• Research and Identification:Lead generation specialists actively research and identify potential customers within defined target markets. This may involve using online tools, social media, and other resources to build a database of leads.
• Outreach and Engagement:They reach out to potential leads through various channels like email, phone calls, and social media, initiating contact and building relationships. This often involves crafting personalized messages and engaging in initial conversations to qualify leads.
• Lead Qualification:A crucial aspect is qualifying leads based on predefined criteria, determining their suitability and potential for conversion. This involves gathering relevant information, assessing needs, and understanding their interest in the company's products or services.
• Nurturing and Follow-up:Lead generation specialists nurture leads over time through ongoing communication and engagement, providing information and building rapport. This may involve using CRM systems to track interactions and manage the lead pipeline.
• Collaboration with Sales:They work closely with the sales team to ensure a smooth handover of qualified leads and provide feedback on lead quality.
• Performance Measurement and Reporting:Lead generation specialists track and analyze the effectiveness of their efforts, using metrics like lead conversion rates, cost per lead, and return on investment. They report on these metrics to the sales and marketing teams, providing insights for optimization.

Skills and Qualifications:

• Strong Communication Skills:Excellent verbal and written communication is essential for engaging with leads effectively.
• Sales and Marketing Knowledge:Understanding sales cycles, prospecting strategies, and marketing principles is crucial.
• CRM Proficiency:Experience with customer relationship management (CRM) systems is often required.
• Data Analysis and Reporting:The ability to analyze data, track performance, and provide insights is important.
• Technical Skills:Depending on the role, experience with digital marketing tools, social media platforms, and web research may be needed.
• Organization and Time Management:Strong organizational skills and the ability to manage multiple leads and tasks effectively are essential.
• Goal-Oriented and Results-Driven:A proactive and results-oriented approach is key to success in lead generation.

Job Types: Full-time, Permanent

Pay: ₹11,426.35 - ₹39,533.79 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Food provided
• Internet reimbursement

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Overtime pay
• Performance bonus
• Quarterly bonus
• Yearly bonus

Application Question(s):

• How many Email Accounts you have?
• How many Linkedin Accounts you have?

Work Location: In person