Lead Generation Specialist

Role Overview

We are seeking a proactive and results-driven Lead Generation Specialist to accelerate the growth of Nava AI (https://thenava.ai/) In this role, you will be responsible for identifying, qualifying, and nurturing high-quality leads that strengthen our sales pipeline. As part of the Sales team, you will ensure consistent outreach, precise prospect targeting, and a seamless handoff of Sales Qualified Leads (SQLs) to drive predictable revenue growth.

Job Responsibilities

1. Lead Research & Prospect Identification

• Conduct detailed research to identify potential customers within the target market.
• Proven experience generating leads specifically for the

  US market

  , with an understanding of US buyer behavior, time zones, and outreach expectations.
• Build and maintain accurate prospect lists using platforms such as LinkedIn, Apollo, ZoomInfo, Crunchbase, and other data sources.
• Segment leads based on Ideal Customer Profile (ICP), geography, industry, and buyer intent.

2. Outbound Outreach & Engagement

• Execute multichannel outreach through email, LinkedIn, cold calling, and social channels.
• Craft personalized outreach messages that drive engagement and interest.
• Maintain structured follow-up cadences to maximize connection and response rates.

3. Lead Qualification

• Conduct initial discovery conversations to assess prospect needs, challenges, and fit.
• Qualify leads using standardized frameworks such as BANT or MEDDIC.
• Log qualification notes and context before handing off to the Sales team.

4. Campaign Execution & Optimization

• Run targeted outbound campaigns using CRM and outreach automation tools.
• Collaborate with marketing to refine messaging, targeting, and campaign strategy.
• Manage inbound leads when required and ensure timely follow-up.

5. CRM & Data Management

• Maintain accurate and updated lead records, activity logs, and communication details in the CRM.
• Track daily, weekly, and monthly outreach metrics.
• Ensure data hygiene and compliance with internal processes.

6. Lead Generation Ownership & Process Governance

• Take ownership of end-to-end lead generation activities, ensuring consistent execution and delivery of qualified leads.
• Define, document, and continuously refine a clear Lead Generation process aligned with Sales and Marketing goals.
• Establish and participate in daily scrum/stand-up calls with the Sales team to maintain alignment, track progress, and drive momentum across outreach activities.
• Ensure lead-generation workflows, cadences, and SOPs are followed and optimized based on results and feedback.

7. Reporting & Performance Tracking

• Prepare and share weekly reports on outreach volume, conversions, meetings booked, and funnel performance.
• Analyze campaign results and suggest improvements for better lead quality and conversions.

8. Cross-Functional Collaboration

• Work closely with Sales and Marketing teams to align on ICP, messaging, and target accounts.
• Provide insights from prospect conversations to support product, marketing, and GTM improvements.
• Participate in alignment meetings, feedback discussions, and planning sessions.

9. Continuous Improvement

• Stay updated on industry trends, tools, and best practices for lead generation.
• Experiment with new strategies, tools, and outreach methods to increase efficiency and effectiveness.
• Seek feedback regularly to improve outreach quality and conversion rates.

Good-to-Have Skills:

• 2+ years of experience in lead generation
• Prior experience in a SaaS product or AI-driven platform environment.
• Exposure to inbound lead handling and nurturing processes.
• Familiarity with building SOPs, playbooks, and lead-generation processes.
• Understanding of marketing alignment, GTM inputs, and campaign optimization.
• Comfort experimenting with new outreach tactics, tools, and technology trends.
• Ability to provide feedback from prospect interactions to influence product/marketing improvements.
• Knowledge of analytics dashboards or outreach metrics tools.
• Bachelors degree in Business Administration, Marketing, Commerce, or any related discipline.
• A postgraduate degree or certification in Sales, Marketing, or Business Development is an added advantage.

Competencies:

• Tech Savvy -

  Anticipating and adopting innovations in business-building digital and technology applications.

• Self-Development -

  Actively seeking new ways to grow and be challenged using both formal and informal development channels.

• Action Oriented -

  Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

• Customer Focus -

  Building strong customer relationships and delivering customer-centric solutions.

• Optimize Work Processes -

  Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

Why Join Us?

• Be part of a collaborative and agile team driving cutting-edge AI and data engineering solutions.
• Work on impactful projects that make a difference across industries.
• Opportunities for professional growth and continuous learning.
• Competitive salary and benefits package.

Application Details

Ready to make an impact? Apply today and become part of the QX Impact team!