Lead Generation Executive

About Company

Responsibilities

Prospecting & Research

• Research and identify potential clients (startups, SMEs, enterprises, funded founders, etc.) in target geographies
• Work with internal leadership to define ideal customer profiles for each service line (mobile app development, product engineering, dedicated teams, etc.)
• Build and maintain lead lists using LinkedIn, Apollo, Clutch, other directories, events, and inbound sources
  

Outreach & Engagement

• Run targeted outreach campaigns via LinkedIn, email, and other approved channels
• Personalize first-contact messaging based on client industry, tech stack, and maturity stage
• Follow up consistently with warm leads and keep them engaged until they’re ready to talk to the sales team
  

Lead Qualification

• Do initial discovery to understand the prospect’s need, urgency, budget expectation, and decision process
• Evaluate if the lead is a realistic fit for Zartek (timeline, budget range, tech stack, scope) before handing off
• Schedule intro calls / product capability demos with the leadership team and ensure smooth handover
  

Pipeline Management & Reporting

• Keep CRM/lead tracker updated with status, next action, and conversation history
• Share weekly reports: number of new leads added, outreach sent, positive responses, meetings booked
• Track performance of messaging and suggest improvements to increase reply and conversion rates
  

Collaboration

• Coordinate with marketing to align outbound messaging with current case studies, success stories, and campaigns
• Share insights from the market (what prospects are asking for, pricing expectations, common objections) so we can adjust positioning
• Work closely with founders / sales leadership on high-potential accounts
  

Qualifications

• Minimum 2 years of experience in B2B lead generation / outbound prospecting specifically for an IT services / software development / product engineering company
• Solid understanding of what we sell: mobile app development, web/app rebuilds, dedicated teams / staff augmentation, MVP builds for startups, etc.
• Hands-on experience with LinkedIn Sales Navigator or similar tools for prospecting
• Experience running cold outreach (LinkedIn messages, emails) and driving responses
• Ability to qualify a lead on budget, timeline, and seriousness before escalation
• Strong written communication in English (clear, concise outreach copy that doesn’t sound spammy)
• Familiarity with maintaining a basic sales pipeline in Excel/Sheets or a CRM