Lead Digital Marketing - Web Experiments

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Overview:

We are looking for a creative and data-driven Growth Marketer to join our dynamic SaaS Revenue growth team. This role will be focused on strategizing and executing growth hacks to drive customer acquisition via owned channels, including the company website. The ideal candidate is passionate about experimentation, understands user behavior deeply, and thrives on improving conversion metrics across the funnel.

Key Responsibilities:

1. Growth Strategy & Experimentation:
   

   • Design and execute innovative growth hacking experiments across owned digital properties.
     

   • Use rapid experimentation frameworks to identify high-impact growth opportunities and optimize the funnel.
     

2. Website Conversion Optimization:
   

   • Collaborate with the website and design teams to create, test, and optimize high-converting landing pages.
     

   • Use A/B testing, heatmaps, and analytics to understand user behavior and improve key page metrics.
     

3. User Journey Personalization:
   

   • Personalize the user journey across the website based on visitor behavior, intent, and segment.
     

   • Implement tools and tactics to deliver contextual content and experiences to drive conversions.
     

4. Customer Acquisition via Owned Channels:
   

   • Develop acquisition strategies using owned assets such as blog, landing pages, email, and chat.
     

   • Monitor and optimize the performance of these channels with a focus on reducing CAC and increasing MQLs.
     

5. Analytics & Insights:
   

   • Track performance of growth experiments and site changes; share actionable insights.
     

   • Report on growth KPIs including conversion rates, CAC, MQLs, and website engagement metrics.
     

6. Cross-functional Collaboration:
   

Partner with content, product marketing, design, SEO, and analytics teams to align growth goals and execute campaigns.

Qualifications

• 5-8 years of experience in growth marketing or performance marketing, ideally in a SaaS environment.
  

• Proven track record of running and scaling growth experiments.
  

• Strong understanding of CRO, A/B testing, and website personalization tools (e.g., Optimizely, VWO, Google Optimize).
  

• Familiarity with website analytics platforms (Google Analytics, Mixpanel, Hotjar, etc.).
  

• Data-driven mindset with a strong understanding of metrics and experimentation.
  

• Excellent communication, creative thinking, and collaboration skills.
  

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.