Lead Digital Marketing - Web Experiments

Freshworks

5 - 8 years

20 - 25 Lacs

Bengaluru

Posted:11 hours ago| Platform:

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Skills Required

Customer acquisition CRO Usage Google Analytics SAAS Growth strategy SEO Digital marketing Product marketing Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Overview:

We are looking for a creative and data-driven Growth Marketer to join our dynamic SaaS Revenue growth team. This role will be focused on strategizing and executing growth hacks to drive customer acquisition via owned channels, including the company website. The ideal candidate is passionate about experimentation, understands user behavior deeply, and thrives on improving conversion metrics across the funnel.

Key Responsibilities:

Growth Strategy & Experimentation:
- Design and execute innovative growth hacking experiments across owned digital properties.
- Use rapid experimentation frameworks to identify high-impact growth opportunities and optimize the funnel.
Website Conversion Optimization:
- Collaborate with the website and design teams to create, test, and optimize high-converting landing pages.
- Use A/B testing, heatmaps, and analytics to understand user behavior and improve key page metrics.
User Journey Personalization:
- Personalize the user journey across the website based on visitor behavior, intent, and segment.
- Implement tools and tactics to deliver contextual content and experiences to drive conversions.
Customer Acquisition via Owned Channels:
- Develop acquisition strategies using owned assets such as blog, landing pages, email, and chat.
- Monitor and optimize the performance of these channels with a focus on reducing CAC and increasing MQLs.
Analytics & Insights:
- Track performance of growth experiments and site changes; share actionable insights.
- Report on growth KPIs including conversion rates, CAC, MQLs, and website engagement metrics.
Cross-functional Collaboration:

Partner with content, product marketing, design, SEO, and analytics teams to align growth goals and execute campaigns.

Qualifications

5-8 years of experience in growth marketing or performance marketing, ideally in a SaaS environment.
Proven track record of running and scaling growth experiments.

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