Junior SEO Specialist

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When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

As part of G2’s SEO team, your goal is to contribute to projects that will help grow traffic, conversions, and revenue on our marketplace and other sites. You will work under the support of SEO Specialists and Managers to cover a broad range of SEO skills, from keyword research to technical optimization. This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful.

You will have the opportunity to develop your skills, learn how to navigate a high-traffic website with a large page inventory, and work with a collaborative team that includes technical SEOs, link builders, and content marketers.

In This Role, You Will:

• Complete weekly reporting updates, monthly keyword tracking and other established processes for the SEO team
• Support the SEO team in developing and executing big bets (large-scale projects) for our domain
• Assist with keyword strategy and content optimization on G2 blog content
• Assist with SEO AB testing

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• 1-3 years of experience in SEO with a proven track record
• Very strong qualities in clear written and verbal communication
• SEO data analysis in Excel and similar programs
• SEO reporting
• Communicating SEO data stories to stakeholders
• Keyword research and mapping
• Competitive SEO analysis
• Technical SEO audits
• Understand the use and implementation of schema markup
• Experience with Google Sheets (Excel), Google Slides (PPT), Traffic Data Analysis, and On-Page Optimization

Preferred Experience

• Excellent project and time management skills
• Ability to pull data based on requirements from a broad range of traffic analytics tools
• General understanding of HTML, CSS, and JavaScript
• Experience in the optimization of Internal linking, content, and site speed
• Experience with SEO tools like SEMRush, AHREFs, Google Analytics 4, Screaming Frog, and OnCrawl.
• Experience with GEO (Generative Engine Optimization) or optimizing for LLM visibility.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.

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How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.