Junior Marketing Executive (B2B Marketing, LinkedIn & Personal Branding)

Location: Mulund, Mumbai

Experience: 0–2 years

About the Role:

We’re looking for a driven and curious Junior Marketing Executive who will support our B2B marketing initiatives — from building brand presence on LinkedIn to managing personal branding campaigns for founders and CXOs.

You’ll play a key role in executing social media, content, and brand communication strategies that help B2B brands build recall, credibility, and visibility online.

Key Responsibilities:

1. LinkedIn & Social Media Management

• Plan, schedule, and publish posts across LinkedIn and other social platforms for company and client brands.

• Maintain consistency in posting frequency, tone, and brand voice.

• Coordinate with design and content teams for visuals, videos, and copy.

• Ensure each post aligns with brand positioning and campaign objectives.

2. Founder / CXO Personal Branding

• Assist in developing and managing LinkedIn profiles for founders, CXOs, and key client leaders.

• Monitor and respond to comments, messages, and relevant conversations to grow professional networks.

• Track engagement metrics and optimize for reach and credibility.

3. Content Research & Ideation

• Research industry trends, competitor activities, and content ideas relevant to client sectors (manufacturing, logistics, education, etc.).

• Generate creative ideas for thought-leadership topics, storytelling, and brand-led narratives.

• Support in script writing, post captions, and content repurposing (from blogs, podcasts, events, etc.).

4. Analytics, Reporting & Optimization

• Track platform insights (impressions, engagement, follower growth, profile views, leads generated).

• Prepare weekly and monthly performance reports with actionable recommendations.

• Conduct competitor benchmarking and hashtag analysis.

• Suggest content experiments to improve engagement and recall.

5. Coordination & Campaign Execution

• Work closely with strategists, designers, and copywriters to deliver on campaign plans.

• Assist in executing email campaigns, webinars, or digital events.

• Maintain trackers, content calendars, and asset libraries.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communication, or related field.

• Understanding of B2B marketing and LinkedIn as a platform for business growth.

• Strong written and verbal communication skills in English.

• Familiarity with content scheduling tools (Meta Suite, LinkedIn Scheduler, etc.).

• Basic understanding of analytics tools (LinkedIn Analytics, Google Sheets dashboards, etc.).

• Bonus: Understanding of SEO, paid campaigns, or email automation tools.

Key Attributes:

• Strong curiosity about B2B industries and brand building

• Ability to translate complex topics into simple, relatable content

• Organized, process-oriented, and dependable

• Creative mindset with a storytelling approach

• Eager to learn and grow in the space of strategy and personal branding