Junior Marketing Executive (B2B Marketing, LinkedIn & Personal Branding)

About the Role:

We’re looking for a driven and curious Junior Marketing Executive who will support our B2B marketing initiatives — from building brand presence on LinkedIn to managing personal branding campaigns for founders and CXOs.

You’ll play a key role in executing social media, content, and brand communication strategies that help B2B brands build recall, credibility, and visibility online.

Key Responsibilities:

1. LinkedIn & Social Media Management

•  Plan, schedule, and publish posts across LinkedIn and other social platforms for company and client brands.
•  Maintain consistency in posting frequency, tone, and brand voice.
•  Coordinate with design and content teams for visuals, videos, and copy.
•  Ensure each post aligns with brand positioning and campaign objectives.

2. Founder / CXO Personal Branding

•  Assist in developing and managing LinkedIn profiles for founders, CXOs, and key client leaders.
•  Monitor and respond to comments, messages, and relevant conversations to grow professional networks.
•  Track engagement metrics and optimize for reach and credibility.

3. Content Research & Ideation

•  Research industry trends, competitor activities, and content ideas relevant to client sectors (manufacturing, logistics, education, etc.).
•  Generate creative ideas for thought-leadership topics, storytelling, and brand-led narratives.
•  Support in script writing, post captions, and content repurposing (from blogs, podcasts, events, etc.).

4. Analytics, Reporting & Optimization

•  Track platform insights (impressions, engagement, follower growth, profile views, leads generated).
•  Prepare weekly and monthly performance reports with actionable recommendations.
•  Conduct competitor benchmarking and hashtag analysis.
•  Suggest content experiments to improve engagement and recall.

5. Coordination & Campaign Execution

•  Work closely with strategists, designers, and copywriters to deliver on campaign plans.
•  Assist in executing email campaigns, webinars, or digital events.
•  Maintain trackers, content calendars, and asset libraries.

Skills & Qualifications:

•  Bachelor’s degree in Marketing, Communication, or related field.
•  Understanding of B2B marketing and LinkedIn as a platform for business growth.
•  Strong written and verbal communication skills in English.
•  Familiarity with content scheduling tools (Meta Suite, LinkedIn Scheduler, etc.).
•  Basic understanding of analytics tools (LinkedIn Analytics, Google Sheets dashboards, etc.).
•  Bonus: Understanding of SEO, paid campaigns, or email automation tools.

Key Attributes:

•  Strong curiosity about B2B industries and brand building
•  Ability to translate complex topics into simple, relatable content
•  Organized, process-oriented, and dependable
•  Creative mindset with a storytelling approach
•  Eager to learn and grow in the space of strategy and personal branding

Job Types: Full-time, Permanent

Pay: Up to ₹25,000.00 per month

Ability to commute/relocate:

• Mulund West, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Work Location: In person