As a Junior Marketing Associate (0-1 year of experience in marketing, preferably in the IT sector.), you will support marketing initiatives to increase brand awareness, generate leads, and drive engagement across digital platforms. You will work closely with the sales and design teams to create compelling content, execute campaigns, and learn hands-on marketing strategies tailored for the software development and outsourcing industry.

Skills

0-1 year of experience in marketing, preferably in the IT sector.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Basic understanding of digital marketing concepts (e.g., SEO, SEM)
Awareness of marketing KPIs and data-driven decision-making.
Identify and explore new marketing channels to expand brand reach
Creative mindset and eagerness to learn new tools and technologies.
Knowledge of social media platforms and trends.
Proficiency in MS Office (Word, Excel, PowerPoint) and basic design tools.
Familiarity with tools like Google Analytics, LinkedIn, Sales Navigator, and Sendfox.
Comfortable with design tools such as Canva.

Soft Skills

Excellent verbal and written communication.
Strong organizational and multitasking skills with attention to detail.
Creativity and out-of-the-box thinking for campaign ideas.
Team player with a collaborative mindset.
Organized and deadline-oriented.

Key Responsibilities

Create engaging content for blogs, newsletters, and social media.
Work with the design team to develop marketing materials, including brochures, videos, and infographics.
Conduct research to identify market trends, competitor analysis, and potential opportunities.
Generate and nurture leads through email marketing, cold outreach, and other digital channels.
Collaborate with the sales team to develop and implement strategies for converting leads into clients.
Coordinate and promote webinars, trade shows, and other corporate events.
- Handle pre-event promotions and post-event follow-ups.
Manage and grow presence on social media platforms (LinkedIn, Twitter, etc.).
Support lead generation through tools like Sales Navigator, Sendfox, and outbound campaigns.
Analyze campaign performance using tools like Google Analytics and HubSpot.
Prepare detailed reports and recommendations to optimize.
Gather feedback from sales and customers to refine marketing messaging.
Assist in planning and executing digital and offline marketing campaigns.
- Help coordinate email marketing, social media, and cold outreach activities.
Maintain marketing documentation and calendars.

Bonus Points (Nice to Have)

Familiarity with IT products and services.
Experience with HubSpot, Notion, or similar CRM and content tools.
Exposure to outbound email platforms and automation tools.
Ability to create and edit short video clips for social platforms.

What We Offer

Competitive salary and benefits package
Opportunity to work on exciting and challenging projects with experienced team members
Collaborative and supportive work environment
Professional development and career growth opportunities
Yearly 12 paid leave in addition to regular holidays
All saturday off except 3rd Saturday
Access to the latest tools and technologies
Regular team-building activities and social events

Job Overviews

Job Title:
Junior Marketing Associate
Location:
Surat, Gujarat
Job Openings:
Onsite - Full Time
- 0-1 Year (2 Openings)

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Junior Marketing Associate