IT Lead Generation Specialist

Lead Generation Specialist – IT Services

Location: Jaipur, Rajasthan

Experience: 2 years minimum in B2B lead generation, ideally within IT services or consulting

About the Role

We’re an IT services and consulting firm delivering custom software, cloud, and digital solutions. We’re hiring a Lead Generation Specialist to build and maintain a strong lead pipeline using LinkedIn Sales Navigator, Apollo.ai (or Lusha), and traditional outreach methods.

Responsibilities

• Prospecting & research

  -Identify potential clients using LinkedIn Sales Navigator, Apollo.ai or Lusha, industry reports, company websites, and other sources

• Cold outreach

  - Conduct high-volume outbound efforts: 30–50+ cold calls/day and 20–30 personalized emails/day to engage decision-makers

• Lead qualification

  -Evaluate leads by budget, tech stack, pain points, and decision-making authority; document status and hand off SQLs to sales

• CRM and activity tracking

  -Maintain CRM (e.g. Salesforce, HubSpot), logging calls, emails, LinkedIn touchpoints, and lead details. Track KPIs: leads generated, conversion rates, meetings booked

• Data-driven optimization

  -Run A/B tests on messaging, review response metrics, refine outreach strategies

• Collaboration

  -Work with sales and marketing to update ICPs, messaging, and campaign strategies. Provide insights on market trends and competitors.

Required Qualifications

• 2 years of lead generation, SDR, or inside sales experience in IT services or consulting
• Hands-on experience with LinkedIn Sales Navigator and Apollo.ai or Lusha
• Proven track record in cold calling and cold emailing (high-volume outreach)
• Comfortable with CRM platforms (e.g., HubSpot, Salesforce) and lead management
• Strong research, analytical, and written/verbal communication skills
• Organized, self-driven, and results-oriented

Desired Qualifications

• Bachelor’s degree in IT, Business, Marketing, or related field
• Familiarity with IT services such as software development, cloud computing, cybersecurity

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