Institutional Sales Manager

Tulsi

ingredient partner for the food and beverage industry

Location: Delhi

Salary: 10-12 LPA CTC

Role Overview

Institution Sales Manager

Key Responsibilities (KRAs)

1. Business Development & Client Acquisition

• Identify and onboard

  food processing companies, bakeries, confectionery brands, ice cream manufacturers, HORECA, and QSR chains

  .
• Build strong relationships with

  procurement teams, R&D departments, and purchase managers

  of large institutions.
• Target large

  corporate pantry accounts and airline catering units

  for ingredient supply.

2. Account Management & Retention

• Develop and manage

  key institutional accounts

  with a focus on

  repeat orders and long-term contracts

  .
• Ensure

  consistent supply chain and credit control

  for institutional customers.

3. Revenue & Margin Responsibility

• Achieve

  monthly and quarterly institutional sales targets

  .
• Maintain

  P&L accountability for the institutional channel

  , ensuring healthy margins.

4. Market Expansion & Intelligence

• Identify

  new product opportunities and ingredient demand trends

  in the market.
• Keep track of

  competitor activity, pricing, and market movements

  .

5. Coordination & Execution

• Work with

  operations, logistics, and quality control teams

  for timely order execution.
• Support

  NPD (New Product Development)

  initiatives for institutional clients as per their requirements.

Required Skills & Experience

• 4–8 years

  of experience in

  B2B institutional / ingredient sales

  (nuts, dry fruits, seeds, food ingredients).
• Strong network with

  food manufacturers, industrial buyers, and HORECA

  .
• Knowledge of

  industrial procurement process, credit norms, and raw material quality parameters

  .
• Strong negotiation, client relationship, and technical understanding of food ingredients.

Education

• Graduate / Postgraduate in

  Business, Food Technology, or related fields

  .

Why Join Tulsi (KBB Nuts)?

• Work with one of

  India’s most trusted brands in nuts and dry fruits

  .

• Leadership opportunity

  in a high-growth B2B ingredient segment.
• Attractive incentives linked to

  business performance and client acquisition

  .