Inside Sales Team Lead

Team Leader – Meta CTWA Sales Funnel

Location: Pune (Onsite)

Frido is a fast-growing D2C brand pioneering comfort and mobility solutions. We thrive on bold

ideas, rapid experimentation, and customer-first innovation. We are now building a Meta Click-to

WhatsApp Sales Funnel Team — and we’re looking for a high-agency Team Leader who can take

this from zero to one and scale it into a revenue-driving powerhouse.

What You’ll Do

• Funnel Creation & Strategy

◦ Build Meta Click-to-WhatsApp campaigns from scratch with clear funnel stages

(ad → click → conversation → conversion).

◦ Design journeys and playbooks for different customer personas (first-time buyers,

retargeting, high-value buyers).

◦ Define KPIs like CPL, reply rates, lead quality, and conversion rates.

• Team Building & Leadership

◦ Hire, train, and lead a team of WhatsApp sales agents and creatives.

◦ Build SOPs for conversation scripts, follow-up cadences, and funnel optimization.

◦ Coach the team on sales psychology, objection handling, and chat etiquette.

• Optimization & Growth

◦ Continuously analyze funnel performance (ad copy, targeting, chat-to-sale ratio).

◦ Run experiments on automation vs. human-led chats, creative variations, and

response timings.

◦ Work with marketing and product teams to align offers, creatives, and promotions

with funnel flow.

◦ Scale winning funnels across categories, campaigns, and festive pushes.

What We’re Looking For

• Strong experience in performance marketing / Meta Ads / CTWA campaigns.

• Proven ability to design and optimize funnels (from scratch to scale).

• Understanding of D2C consumer behavior, WhatsApp sales dynamics, and

conversational commerce.

• Past leadership experience (managing a small sales or performance team) is a plus.

• Strong with numbers — ability to track KPIs, optimize based on data, and communicate

results clearly.

• High agency, entrepreneurial mindset — thrives in unstructured 0 → 1 environments.

• Hands-on familiarity with tools like Meta Ads Manager, WhatsApp Business API, CRM

tools (Zoho, Freshdesk, HubSpot, etc.).

What We Offer

• Opportunity to build and lead a new revenue channel from scratch.

• High visibility role with direct impact on growth and scale.

• Fast-paced, innovation-driven culture with autonomy to experiment.

• Competitive pay and performance-based incentives.